顺应论视角下英文汽车广告语“不合作”现象探究 [3]
论文作者:www.51lunwen.org论文属性:硕士毕业论文 thesis登出时间:2016-08-22编辑:lgg点击率:7663
论文字数:33923论文编号:org201608191517487667语种:英语 English地区:中国价格:$ 66
关键词:英语毕业论文心理世界社会世界物理世界
摘要:本文是英语毕业论文,本文通过对汽车广告语言中“不合作”现象进行阐释,一方面旨在对广告创作和解读予以一定的指导,使广告交际更加顺畅;另一方面,旨在帮助广告消费者能够正确解读广告中的信息。
g. Any kind of information which is shown in the newspapers, magazines or on the TV shows or on the internet can be called advertising. Advertising is a kind of convincing activity which happens between the advertisers and consumers. The purpose of advertising is obvious to persuade consumers into buying products. According to Harris and Seldon’s definition, the advertising is a public notice “designed to spread information with a view to promote the sales of marketable goods and services” (qtd. In Vestergaard, T & K. Schroder, 1985:2), or defined as a vital
Marketing tool as well as a powerful communication force (Harris & Seldon, 1962:40). The American Marketing Association (AMA) defines adverting as “non-personal communication of information usually paid for the usually persuasive in nature about products, services or ideas by identified sponsors through the various media” ( 宁建新 , 1997:1). According to American Marketing Association’s definition, the features of advertising can be found. “Non-personal” refers to the communications between advertisers and customers are not direct or delivered by face to face. Based on George and Michael’s definition, advertising refers to “the basis or approach used in the advertisement to attract attention or interest of customers and to influence their feelings toward the product or service” (George & Michael, 2004:87).
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2.2 Previous Studies on Advertising Language
There are many components in advertising. A complete advertising generally contains the audio elements and visual elements. The visual elements contain some contents like headline, body copy, slogan, illustrations, colors, trademark and brand name and so on. The audio elements include the contents like advertising commentary, advertising music and advertising sounds and so on. Among them, the headline, body copy and slogan contain the major important roles in advertising. With the development of high technology and the new production of media means, many advertising strategies are used in advertising to realize the persuasive function. However, no matter what kind of
strategy it applies, advertising language is always the main carrier of advertising message. In advertising, languages are used as a tool to strengthen the information which the producers want to transfer to consumers. And word sometimes takes
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