顺应论视角下英文汽车广告语“不合作”现象探究 [2]
论文作者:www.51lunwen.org论文属性:硕士毕业论文 thesis登出时间:2016-08-22编辑:lgg点击率:7660
论文字数:33923论文编号:org201608191517487667语种:英语 English地区:中国价格:$ 66
关键词:英语毕业论文心理世界社会世界物理世界
摘要:本文是英语毕业论文,本文通过对汽车广告语言中“不合作”现象进行阐释,一方面旨在对广告创作和解读予以一定的指导,使广告交际更加顺畅;另一方面,旨在帮助广告消费者能够正确解读广告中的信息。
ental world of consumers and the social and physical world of advertising so that the persuasive and informative functions of advertising can be realized.
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1.2 Structure of the Thesis
There are five big chapters in this thesis. The first chapter introduces the major contents of the whole thesis. First of all, it shows the objects and significances of this study. What’s more, it introduces the structure of the whole thesis. The general information of advertising will be shown in Chapter two. It contains the introduction of definition, classification and functions of advertising. Apart from these, this chapter presents the previous studies in advertising language and the relationships between advertising and advertising languages. Besides, it shows the former studies about the non-observance of cooperative principle in advertising. Chapter Three introduces the theoretical framework of the thesis, including the Cooperative Principle and Adaptation Theory in detail. What’s more, it shows how Adaptation Theory is applied in advertising. Chapter Four is the major chapter of the whole thesis, which analyzes the non-observance of cooperative principle in automobile principle from the perspective of adaptation theory. It analyzes the non-cooperative phenomena in automobile advertising in detail. Chapter Five is the conclusion part of the whole thesis. It makes a brief summary about the whole thesis. What’s more, it shows some limitations of the studies and tries to give some suggestions for further studies.
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Chapter Two literature Review
Advertising is the major publicity means for broadcasting the new products. The most important role of advertising is to persuade consumers into buying the new products. When consumers first touch the new products, the advertising is the major way to knowledge the qualities, features and properties of the new products. Considering the importance of advertising, more and more scholars pay their attention to study adverting and advertising languages. The following part will discuss some information about the advertising, including the definition, classification and function of advertising. What’s more, it will show the previous studies about advertising language at home and abroad. Lastly, this chapter will introduce the relative studies of non-observance of cooperative principle in advertising.
2.1 Studies of Advertising
In our daily life, there are many different types of advertisin
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