Discourse on quality is well diffused in allsectors,including that of localisation,thanks in particular to the concept ofTotal Quality Management (TQM) and itscomponents and more recently ISO certifications.
This article contains some elementsof reflection gleaned from day to day localisationproject management.Most companies are preoccupied with
代写澳洲论文 customer satisfaction.Its central role is recognised, accepted and taken intoaccount as yet another competitive pressure.Furthermore, the quality approach has long presented astrong business argument in the conquest of new markets.
Associated with a controlled pricing policy, it makes it possibleto preserve all the competitiveness necessary for the economicsurvival of a company. Management technique thenconsists of correctly controlling quality over the long term.
Too many companies redouble quality-related efforts to obtainmarkets, and then let these efforts subside once the relationshipwith the customer is established.
EVOLUTION OF QUALITY
In order to sustain this approach and, at the same time,maintain good customer relations, it is necessary for both thecustomer and the service provider to jointly define the level oquality that is expected at the proposed price. Indeed, it is thecustomer who is most qualified to define the quality of a serviceas they are paying for it.However, it is necessary to guard against excess: the effort putinto achieving customer satisfaction is sometimes extreme, evencounterproductive, because some of the expectations ascribedto the customer have not been confirmed by any analysis. Inthese cases, there is a major risk of focusing on issues that thecustomer may be unaware of and are immaterial while leavingreal issues unresolved and actual expectations unsatisfied.
How many times have we worked long hours trackinginconsistencies in a product while letting some misprints andunfortunate phrases slip by, even though the customer seemed
more attached to the quality of the language. When this happened,
our approach remained unchanged, because the service
corresponded more to our own definition of quality thanto the real expectations of our customer. It was, therefore,necessary for us to highlight the improvement in linguistic
quality whilst pointing out to the customer the importance ofconsistency for the end-user. This shows us that you cannotfocus on one qualitative aspect without detrimentally affectingthe other. As a result of this, there has been movement awayfrom the old process of “unacceptable quality” to that of“super-satisfied customer.”
Does unacceptable quality result from the statistical methodsof the MIL STD (Military Standard) type? MIL STD “authorises”a level of non-quality (Acceptance Quality Level orAQL), that is to say defects being allowed to remain which
ruin a batch, despite being within acceptable levels. Thisapproach represents a compromise between the level of quality,he quantity delivered or the price negotiated, which wasacceptable in an economy of excess demand. Today, however,
supply exceeds demand and so no defect should ever beallowed to reach the customer.
Quality should be controlled to the point where only productswith no defects are released and even if the majority ofcompanies are not at that level of control, they should perceivethis as an attainable objective. But at which stage can
quality be best controlled?THIS ARTICLE WAS FIRST PUBLISHED IN LOCALISATION FOCUS VOLUME 3 ISSUE
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