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itially and has been certified since January 21 of 2002 with ISO 9001: 1.994 and continues to be certified by SGS. de Colombia S.A. in fulfillment of the requirements of ISO 9001: 2.000 since February 20 of 2004. Most importantly, the Company has its competitive advantage embedded in its international vision that enables it to position itself with a product offering to more than forty countries throughout the world. It has continued its efforts of extending its products through the development of international brands while maintaining a global thought with local performance. The Company's ability to adapt to its consumers' and clients' needs, taking into account the different cultures, beliefs, demands and international commerce dynamics being driven by globalization is another example of its competitive advantage displayed here through its agility and flexibility.

The National Confectioners Association in the United States, an organization charged with the protection and promotion of the industry since 1884 has reported that trends through 2014 include a chocolate explosion, products touting increased health benefits, flavor fusions throughout the category along with international influences. Their 2009 Trend Report “reveals that confectionery makers are experimenting with flavors, flexibility and variety, and thinking outside the bar to provide consumers with chocolate and candy innovation.” The future trend in confections will include healthier options with the leading influence being eco-friendly manufacturing efforts, to include recyclable packaging. Health related influences will continue to be the driving force for portion-controlled, calorie-controlled, reduced-fat, sugar-free and fortified products. Portion-controlled products are expected to be the lead influencer with fortified products with added vitamins, minerals, and protein will follow. In the non-edible cocoa products category skin care products, including soap, shampoos, lotions and anti-aging products will provide the next big market expansion. Oral health care, supported by dental professionals with the backing of the American Dental Association will drive the chewing gum category with sugar-free options becoming increasingly common. Chocolate will emerge as the largest growth driver in the industry with chocolate and cocoa becoming key ingredients in main courses alongside salmon, chicken and steak. Flavor infusions that combine chocolate and spices, salts, herbs and floral flavors will become increasing popular as consumers embrace pairings. Sweet and savory chocolate duos, like chocolate and bacon, and even chocolate and cheese combos will be popular in stores and on menus. It is expected that these sweet and savory duos will provide the most surprising flavor combinations. Chocolate is expected to drive the organic market, while product education will explode with consumers becoming more knowledgeable about the global origin of the chocolate they enjoy. Education will continue to be a focus with the potential health benefits of chocolate continually being evidenced. More research into the potential health benefits of milk and dark chocolate is expected to be seen, while the continued exploration of naturally occurring cocoa compounds and the positive effects it has on mood and blood pressure levels is expected to be highlighted. Limited edition candies are poised to make an impact on trends within the marketplace with new flavors 本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。