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论文作者:www.51lunwen.org论文属性:硕士毕业论文 thesis登出时间:2015-04-16编辑:felicia点击率:36379
论文字数:论文编号:org201504142323534136语种:英语 English地区:澳大利亚价格:免费论文
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摘要:本文是一篇留学论文范文,通过简析Aldor.S.A食品生产企业的发展,提高大家对留学论文写作的认识和了解。
The company has already secured the necessary raw materials and extracts at costs that are consistent with our pricing structure.
Initial distribution will be through an intermediary supplier already in place through previous alliances.
Consistent with our new product offerings and the fact that the new market has the potential for both anticipated and new challenges and opportunities, the company intends to launch its “Not Just Candy” campaign with a series of radio and television advertising slots in selected market areas. The company will also seek to identify and employ local personalities and celebrities for its various advertising campaigns.
The Market
The confectionery industry is divided into four segments, cereal bars, chocolate, sugar confectionery, and gum. While chocolate is the largest sector, sugar confectionery accounts for the majority of sales, with a share of fifty-one percent. The confectionery market in regions such as Western Europe, Canada, and North America remains fairly mature with consumption levels remaining largely static in recent years. In contrast though, growth has been stronger in developing regions, notably Central and Eastern Europe, India and parts of the Far East such as China. Although per capita consumption of confectionery in most of the developed countries is considered to be average, the Canadian market continues to be one of the world's largest confectionery markets where over 15% of the world's confectionery is consumed. Per capita consumption of chocolate confectionery tends to be higher in northern European countries, while the Scandinavian markets command higher per capita rates for sugar confectionery. The market is valued according to retail selling price (RSP) and includes any applicable taxes. The market for confectionery in the Canada increased between the years 2001-2006, growing at an average annual rate of 2.4%. The leading company in the market in 2006 was Hershey Foods Corporation. The second-largest player was Mars, Inc. with Wm. Wrigley Jr. Company in third place. These market features and industry positions present a significant global challenge but nonetheless a very viable opportunity for Aldor. Below is the current U.S. market capitalization for the confectionery industry with only the top five companies displayed.
Market Capitalization
Company NameMarket Cap
CADBURY PLC [CBY]$68.8 B
THE HERSHEY COMPANY [HSY]$8.6 B
COSAN LIMITED CL A [CZZ]$2.1 B
TOOTSIE ROLL IND [TR]$1.4 B
Imperial Sugar Company [IPSU]$182.4 M
Major industry products are chocolates and candy made from purchased chocolate and non-chocolate candy. Candy made from purchased chocolate accounts for about half of the industry revenue, non-chocolate candy accounts for about thirty percent, and chocolate for twenty percent. Non-chocolate candies include a wide variety of products, for example jelly beans, chewing bubble gum, marshmallows, mints, and hard candies.
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