文化和媒体政策 [4]
论文作者:www.51lunwen.org论文属性:学术文章 Scholarship Essay登出时间:2016-04-22编辑:lily点击率:9550
论文字数:2144论文编号:org201604211407033797语种:英语 English地区:马来西亚价格:免费论文
关键词:民族文化马来西亚媒体全球化
摘要:本文以马来西亚为例,从该国语言、食物等的特色来分析马来西亚文化的特点,随后介绍了该国如何利用电视媒体对民族文化进行维护,也阐述了全球化背景下媒体发展对该国民族文化带来的消极影响。
culture. Basically, the impact of the globalization era has given a lot of negative effects especially towards the traditional culture, and it also does happened in Malaysia. There are some examples to describe on how the globalization era could change the national culture of Malaysia to modernization era. Firstly, the most obvious impact can be seen from the Malaysians national customs which also become another significant part of the culture. Essentially in terms of dressing, the citizens are having their own traditional which are mainly to wear it in some special occasion like in Hari Raya, Deepavali, and Chinese New Year. Based on the research provided, the traditional costume for Malay citizens familiar to called as a Baju Kurung, as for the Chinese citizens they prefer to wear Cheongsam, and for the Indian traditional costume is called Saree. But in today's society, it is hardly to see the Malaysians are wearing the national clothes. Most of them, especially teenagers, are prefers to wear the modern dressed up, such as tank top, t-shirts, and jeans.
The second bad impact causing the changes of the Malaysian national culture can be seen in a food industry point of view. the Malaysians nowadays tend to get the fast food restaurant for their everyday meals; like KFC, Mc Donald's, and Burger King; compared to the traditional Malay, Chinese and Indians cuisines like the famous nasi lemak and teh tarik. Lastly in terms of music and arts, it's extremely obvious to see that the Malaysians music nowadays more focusing to the western music which usually plays by some several broadcasting radio in Malaysia like Hitz FM and Fly FM; in order to attract more audiences who turns into westernize culture nowadays. Even though radio is the most underestimated mass medium' (Craig, 9), but we can not deny that this type of media communication still can reach a large of audience ratings. Besides that, most of the Malay songs are also provided in English lyrics. As in terms of arts, silat (the elegant Malaysian dance and the martial arts) and some kinds of Malaysians traditional dances are no longer exist in the society. Most of them, especially teenagers, are prefer to learn the western dances such as 'break dance' and 'shuffling'.
Besides, television has become the most powerful mass medium in the industrialized world (Craig, 7); the westernization culture has also become the biggest impact of the cultural changing in Malaysia. It can not be doubt that the world is changing follows the new era, so does Malaysia. Based on my opinion, besides there is some negative effects because of the changes of Malaysians national country, there is also some positive effects can be seen from it. It all depends with the Government and the rest of society in Malaysia on how to manage their national country in order not to lose and being replaced by the new culture, because no matter what happened some changes can still give a positive response and positive feedback for the country itself.
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