文化和媒体政策 [3]
论文作者:www.51lunwen.org论文属性:学术文章 Scholarship Essay登出时间:2016-04-22编辑:lily点击率:9551
论文字数:2144论文编号:org201604211407033797语种:英语 English地区:马来西亚价格:免费论文
关键词:民族文化马来西亚媒体全球化
摘要:本文以马来西亚为例,从该国语言、食物等的特色来分析马来西亚文化的特点,随后介绍了该国如何利用电视媒体对民族文化进行维护,也阐述了全球化背景下媒体发展对该国民族文化带来的消极影响。
nology has the capacity to promote the local culture and a distinctive national identity.' Television is one of the best media communications which is playing as an important role in order to promote the country and it's cultural to the local people and the world wide. There are certain programs in Malaysia tends to promote the new talents locally and internationally, such as by joining the Malaysian Idol and Akademi Fantasia, and it seems has receiving a lot of attention from Malaysians citizens and the media in every seasons of the show. Furthermore, some of the Malaysian radio broadcasters 'RTM1' and 'RTM2' channels are also promoting the local contents of arts; basically the programs are more into the Malaysians culture for example by showing the classical singing programs to ensure that all of the citizens would never forget their own traditional culture even though the country nowadays are getting more influences by the westernization culture.
Dennis O'Neil has stated that, 'All cultures change through the time, no culture is statistic' (1997). Based on my understanding in relation to the study of culture, it is possible for the national culture to be changed following the modernization era, not only it happens in Malaysia but also other countries around the world. It can be said so because the media communication, especially the television, does gives a big influence of these changes. John Fiske (1987-224) also has stated that, 'Whatever the controversy about television's role in our culture, there is no doubt that people enjoy it, and that watching it is a major source of pleasure in our lives.' The effect of the media television is very influential to the living of the society nowadays. We can not deny that television is the media communication that is having the highest ratings of the viewers in every day life; it also makes television become the most powerful media communications around the public life lately.
According to Terry Flew (1995-76) has argued that, 'Television can play either a positive or negative role in the development of national culture.' Basically when we talk about the positive role of the television, it is highly beneficial to develop and promote the national culture, by spreading the information and knowledge to the local citizens and international countries, through some reality TV and television programs. However, we can not deny that television also has given some negative effects to the viewers in the relation of the cultural changing. Based on my own perspective, television nowadays tend to send the image on how to be more westernize to Malaysians citizens, especially to teenagers. Based on the facts provided, most of the TV channels nowadays are showing some sexy video clips by famous artist. So, by this point of view besides most of the society nowadays likes to learn something new, the influence also has brought up teenagers thoughts that the style of dressing is the most important thing from others. Even though the local televisions in Malaysia are still showing and promoting the local culture, but the other TV channel are still showing the international production, such as E! Channel in mostly showing the lifestyle of western teenagers, and Asian Food Channel (AFC) from Astro which mostly showing the western food from many countries.
Moreover, the westernization culture does play an important role in the relation of the changing of Malaysians national
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