外部环境因素经济学作业 [2]
论文作者:www.51lunwen.org论文属性:短文 essay登出时间:2016-01-15编辑:chenyuting点击率:7189
论文字数:880论文编号:org201601131720356698语种:英语 English地区:马来西亚价格:免费论文
关键词:Royal Dutch Shell Company Plc外部环境因素
摘要:本文通过分析马来西亚的荷兰皇家壳牌公司来对经济的外部环境因素进行阐述。文章分为五大块:政治因素,经济因素,社会因素,科技因素和生态因素。
rst social factor is trends in Malaysia population. This trend can affect the demand for a company's product and how that company operates. According to National Population and Family Development Board (LPPKN) Director-General Datuk Aminah Abdul Rahman (2011), Malaysia will reach the status of an ageing nation by 2030, when those aged 60 and above makes up 15 per cent of the population. An ageing population may result in a smaller and less willing workforce. Therefore, the cost of labor of Shell may increase. Shell also needs to change its management strategies in order to adapt to these social trends.
Educational level of Malaysia citizen is also a social factor. Only 25% of Malaysia's workforce is composed of highly skilled workers, and the percentage of our population with tertiary education is also lower than other advanced developing countries. (Jamal A., 2011, March 27). Therefore, Shell may face difficulty when searching for highly skilled workers to work for them.
Fourthly, technological factor refers to automation, R&D activity, technology change and the rate of technological incentives. It can influence outsourcing decisions, determine barriers to entry, and the minimum efficient production level. The first technological factor is the impact of emerging technology. Malaysia's technology level allows Shell to offer diesel subsidy cards for customers who are eligible for the Governments Diesel Subsidy Programme. This allows customers of Shell to purchase the diesel at a reduced price in a convenience way. The second technological factor is the impact of Internet. As Internet has become very common in Malaysia society, Shell can use internet to stay contact with its headquarter office in Netherlands as well as other Shell branches within or outside the country. This allows Shell to exchange information frequently and effectively and the decisions made by the top management can be deliver well to all the workers.
Lastly, ecological factor refers to the relationships among human beings and other living things and the air, soil, and water that support them. Shell products can have a negative impact to the environment. Firstly, combustion of petroleum will cause acid rain. Acid rain can cause various types of environmental problems such as dead trees, dead coral reefs and acidified lakes. Besides that, burning a large amount of petroleum can create large amounts of carbon dioxide gas. Carbon dioxide gas will trap heat in the earth's atmosphere and thus cause the green house effect.
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