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Ø the response rate for questionnaires tend to be low;

Ø the literacy levels of respondents are not known to the researcher in advance;

Ø the researcher runs the risk of receiving incomplete questionnaires that will have to be discarded.

4.2.1 Population and Sample

HDFC Bank Ltd, the company used in the present study accommodates 100-150 employees in their head office at Mumbai, India. A population is considered to be any group of people, events, or things that are of interest to the researchers and that they wish to investigate (Sekaran, 2000). A sample is a subset of the population in question and consists of a selection of members from the particular population (Sekaran, 2000). Sampling is described as the selection of a proportion of the total number of units of interest for the ultimate reason of being able to draw general conclusions about the total number of units (Parasuraman, 1986).

The population targeted in this study included all employees of HDFC Bank at Head Office, Mumbai (N=150) spanning across all the departments of the company in India. All employees were solicited to partake in the study. Thus, two hundred (150) questionnaires were administered of which one hundred fourteen only (114) were returned, yielding a 76% response rate. According to Sekaran (2000), a response rate of thirty percent(30%) is regarded as acceptable for most research purposes.

4.2.2 Procedure

Data were collected from HDFC Bank , a leading private sector bank in India. To evoke an interest in the study, six members of senior management i.e. the general manager, the sales manager, the accounts manager, the HR manager and two line managers were initially informed via e-mail about the purpose and objectives of the study and when the study would be conducted, the confidentiality, anonymity and voluntary nature of the study was also addressed, and assurance given that the information would only to be used for research purposes.

Data was collected mainly by self-administered paper questionnaire and web-based questionnaire. Web-based questionnaires provide anonymity to respondents; increase the convenience of answering for respondents; and decrease the error of imputing the data of paper questionnaires.

4.3 Survey Instrument

Descriptive design was used for this study- to describe the assessment of global recession on the profitability and attitude of the employees of HDFC bank Ltd by using a questionnaire. It addressed three major concerns of this research: how HDFC Bank in the current financial crisis enabled to defend a competitive position within the banking industry and the reason for choosing to continue to work in HDFC Bank Ltd and will the success continue in the foreseeable future.

In the questionnarie, respondents were asked to rate the activities which the bank placed emphasis during the year prior to the recession on the five-本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。