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alysed making use of the literature above and a questionnaire answered by different managers of the organization in Brazil, in order to find out whether publications, actual perception of managers and current issues showed by different authors are congruent, being possible to make assertive conclusions.

CHAPTER III

RESEARCH METHODOLOGY

3.1 Research Process

The research aims and objectives of the project were outlined in Chapter I along with an overview of the methodology used to empirically investigate the associated propositions. This chapter provides further particulars of the methodology undertaken to collect data to analyse the research trends.

The purpose for this project was twofold: (a) to explore the importance of the concepts of corporate social responsibility and sustainable development (b) to provide an overall understanding of the necessity of implementing environmental strategies through the use of corporate social responsibility in order to achieve competitive advantage for a sustainable future; making use of the example of Alcoa Incorporation’s successful strategy.

The following research question was developed: How effective is corporate social responsibility as a means of achieving sustainable development? It was intended that the answers would broaden the depth of awareness of Corporate Social Responsibility and Sustainable Development in this relatively new field.

A narrative analysis process was implemented to interpret the data collected from the research portion of this project. Hopkins (1999) argues that CSR as a new philosophy meets the financial needs as well as addressing the humanistic attributes of the organization.

That is the reason why a narrative analysis is seen by the author as the best model to relate the organization to Corporate Social Responsibility and Sustainability.

The qualitative data was used to build this project including, (a) historical data on Corporate Social Responsibility and Sustainable Development (b) published literature on Corporate Social Responsibility and Sustainable Development (c) a questionnaire used to analyse the awareness of Alcoa’s management in relation to the company’s CSR towards the achievement of sustainable development.

Moreover, a phenomenological philosophy will be implemented, applying a case study approach, since this kind of research methodology is ideally suited to investigate the insights into corporate social responsibility in theory and practice. Furthermore, it seems to be the best option to elicit responses to particular events or occurrences and explain the nature of relationships between corporate social responsibility and sustainable development. In contrast to other types of research methods, case studies offer the flexibility of using a less structured approach, more in-depth interviewing methods, and the opportunity for the interviewer to understand and explore nuances in evidence.

These approaches were intended to build the literature review as well as to assist in exploring the current issues relating the use of CSR towards a competitive an本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。