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Final Project
202-811-01

Project Design
Lecturer: Francescov
 
                      Fannie.H
                       005FM406

Project Design
英语论文提纲This project design is to present the content of this final project and to explain step by step. I will add the detail time schedule with it.

Content Page
A list of introduce every topic with page number so that the readers can find out the specific topic easily.
Project Introduction
 Short self-introduction
 Introduce the Aims & Objectives of Final Project including the reason why I am selecting airline company as my learning materials
 A short introduction of United Airline current problem
Executive Summary
A short introduction of the company on their business strategic, how does the company influence the market?
Company General Information
 Company overview
 History
 milestone
 Ownership
 Mission
 Customer commitment
Marketing Current Situations
 4Ps
 Product/ Service
 Price
 Place
 Promotion
 SWOT
 Strength
 Weakness
 Opportunity
 Threat

 PEST
 Political
 Economical
 Social
 Technological
 Financial data for 3 years lately (2005; 2006; 2007)
 Income Statement
 Balance Sheet
 Cash Flow
 Financial Ratio Analysis
Company Strategic Marketing Analysis
External Environment Analysis
 General Environment
 Economic
Inflation rates, Interest rates
Trade deficits or surpluses
Budget deficits
Personal saving rates
Business saving rates
Gross domestic product

 Sociocultural
Women in the workplace
Workforce diversity
Attitudes about quality of worklife
Concerns about environment
Shifts in work and career pReference
Shifts in product and service preferences

 Global
Important political events
Critical global markets
Newly industrialize countries
Different cultural and institutional attributes

 Technological
Product innovations
Applications of knowledge
Focus of private and government-supported R&D expenditure
New communication technologies

 Political/legal
Antitrust laws
Taxation laws
Deregulation philosophies
Labor training laws
Educational philosophies and policies

 Demographic
Population size
Age structure
Geographic distribution
Ethnic mix
Income distribution

 Industry Environment ( Porter’s 5)
 Threat of new entrants
The existence of barriers to entry
Economies of products differences
Brand equity
Capital requirements
Access to distribution
Absolute cost advantages
Switching cost and sunk costs

 Power of suppliers
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