英语论文网

s for NEVW, and precise marketing positioning of wine production can gain the price competitive advantage and increase the market share of wine production.
 
3 Alternatives
 
3.1 Quantitative analysis
 
For NEVM, the alternatives should be selected by the corporate governance structure, cost control, and innovation ability in products development. Only from the strategy aspects to analyze the issues of NEVM, then the whole development level can be located in higher location. Besides, NEVM should do well in the exploitation of human resources.
 
3.2 Qualitative analysis
 
It is important to increase the utilization rate of the means of production to effectively reduce the cost for NEVM. So it should try to improve effect of working use all kinds of science and technology ways such as IT system (Tauber, 1998, E.M). For example, the production office should try to reduce the cost of working, so its budget is estimated to be a flat rate of $12,000. If can reduce lower than this, then the results is perfect.
 
4. Recommendation
 
4.1 Marketing budget methods
 
It is important to analyze and deal with the marketing budget. So there are some marketing budget methods for NEVM.
 
4.1.1 Percentage of sales
 
It is based on a certain percentage of sales within a certain period of time to budget for marketing costs. This method consists of two variables: the percentage of total sales and marketing expenses. Among them, the total sale is last year of historical data; it can also be a predictive value for the coming year.
 
Percentage of sales method is simple, because the marketing expenses are directly linked to product sales, so this method are reasonable (Tim R.V. Davis, 2001). However, there is a lot of defects in this approach, in which when the difference is widely exist in market prospects and current market conditions, the results of the marketing budget is not suited to the requirements of the existing conditions.
 
4.1.2 ROI (Return on investment)
 
ROI method refers to the rate of return can be obtained through the marketing investment. The ROI in the marketing budget is to research a proportional relationship between the sales input and profits. The advantage of this method is simple, and which in line with the principle of maximizing corporate investment income, so its budget result easy get the support of senior management. However, this method does not take into the difference between marketing communications goals and the sales profits.
 
4.1.3 Cost--Volume--Profit Analysis
 
This method based on changes costing model and combine with mathematical Accounting model and images to reveal the regularity relationship between fixed costs, variable costs, sales volume, unit price, sales, profits and other variables. It provides the necessary financial information to accounting predictability decision-making and planning (Michael Bromwich & Cheolkyu Hong, 1999). CVP analysis focuses on the quantitative relationship between sales volume and prices, costs and profits, which provides principles of 本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。