On Product Promotion Strategy of Marketing Strategies
论文作者:51lunwen论文属性:硕士毕业论文 thesis登出时间:2009-01-24编辑:点击率:4317
论文字数:15023论文编号:org200901241451544657语种:英语 English地区:中国价格:$ 132
关键词:Chlorella nutrition productsMarketing EnvironmentMarketing strategyThree-layer distribution
1.1Foreword
Now there are about less than 10 enterprises to involve green algae cultivation, production in China from the available information. After survey to pharmacy and ultra field, we find that Green Algae products accounted for a small share of health care products in the market. To The All these show that green algae products in China is still in the early stages of launch, it has a long way to go for consumers widely accept green algae products in China.
SY biotechnology Co., Ltd., an owned subsidiary of subordinate for YH Investment Group, is expanding the field of biotechnology business platform of YH Investment Group. At present, biotechnology is the upswing sunrise industry in domestic and global, which is one of the core development business of YH Group in the future (Shane, 2005).
SY Biology Co., Ltd. has entered the Chlorella nutrition product markets for a few years, and how to hold sustainable growth has become one of the challenges the company is facing. The company currently has a strong research and development capacity, and sufficient capacity, but marketing capacity is relatively weak to constraints with the company's development. so the
thesis decides to take SY biotechnology company's main products - SY green algae products marketing campaign as a subject to study in order to provide a reference marketing solutions for SY company(Dan, 2006). The thesis focuses on Chlorella nutrition product, which is one of the emerging categories in the nutrition products market. The thesis briefly introduces the background of the studies on the project, the current status of the SY Company, the study methodology of the project and the meanings of the studies.
Chapter 1 Introduction
1.1Foreword
1.2 Introduction
Chapter 2. Research aims and objectives
Concern about the
dissertation there is ...............
The dissertation project will cover the following aims:
•What characteristic does Chinese Small and ................
•Definite different type of product promotion and recommend which kind of ..................
•Identify challenges on market extension issue.
The objective of the dissertation is to present an architecture and framework model ........................
There are three research questions the researcher want to analyze during this thesis:
•What are key advantage of product ..........
•Which problems do the small and medium-sized .............
•How does the small and medium-sized enterprise promote own product?
Chapter 3 . Research methodology
To answer the research questions mentioned above, the researcher decides to use the research methodology as follows:
3.1. Research
Philosophy
3.2 Research approach
3.3 Research strategies
• Case study
• Grounded theory
The dissertation is depended on the theory of product promotion
strategy based on the theory of brand management.
3.4. Data collection method
To collect the necessary information for this dissertation the following approach will be taken:
Library & Internet research
Exhibition
Interview
Questionnaire
Chapter 4. Literature review
The purpose of Literature review is to analyze what has already been found by previous researchers on '.................
Chapter 5.Summary
论文编号:w200804299
论文题目:中国中小企业的市场策略中的产品推广策略研究
论文语种:英文
论文详细要求:Insruction 论文指导
您的研究方向:国际贸易
您的国家:欧洲其他
要求字数:45页左右,按照每页300字算15000字内。
论文用途:本科
毕业论文 Bachelor Degree
论文需求:需要详细的公司案例分析做依据,需要开题报告,导师要求严格
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