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nowledge between at least two people [Burkhard, 2004;Burkhard, 2005; Eppler and Burkhard, 2005]. Knowledge Visualization thusdesignates all graphic means that can be used to construct and convey complexinsights. Beyond the mere transport of facts, Knowledge Visualization aims totransfer insights, https://www.51lunwen.org/liuxuelunwendx/experiences, attitudes, values, expectations, perspectives, opinions,and predictions. And this in a way that enables someone else to re-construct,remember, and apply this knowledge correctly. According to Eppler and Burkhard[2005] six formats can be distinguished in Knowledge Visualization: HeuristicSketches, Conceptual Diagrams, Visual Metaphors, Knowledge Animations,Knowledge Maps, Domain Structures.

This article uses the format Knowledge Map and integrates the potential of VisualMetaphors for the communication of knowledge. Knowledge Maps use cartographicconventions to Reference relevant knowledge. A Knowledge Map consists of twoparts: a ground layer which represents the context for the mapping, and the individualelements that are mapped within this context. Visual Metaphors help to transferknowledge, but they are rarely used in organizations: "To convert tacit knowledgeinto explicit knowledge means finding a way to express the inexpressible.Unfortunately, one of the most powerful management tools for doing so is also amongthe most frequently overlooked: the store of figurative language and symbolism thatmanagers can draw from to articulate their intuitions and insights.” [Nonaka, 1991].Eppler [2003] describes six advantages of Visual Metaphors: (1) to motivate people,(2) to present new perspectives, (3) to increase remembrance, (4) to support theprocess of learning, (5) to focus attention and support concentration of the viewer, (6)to structure and coordinate communication.

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