aign 640 discussion board.
4.3 Campaign 640: Team 6: Sixth Team Presentation
Team 6 presents on their choice of topic on the Campaign 640 discussion board.
4.4 Public Sphere
Instructor-led discussion on week’s readings, podcasts, and unit notes.
4.5 Campaign 640: Team 6 Facilitates Class wide Discussion
Team 6 moderates discussion on the Campaign 640 discussion board.
4.6 Campaign 640: Team 7: Seventh Team Presentation
Team 7 presents on their choice of topic on the Campaign 640 discussion board.
Unit Four Notes: Week 7
Keywords:
Grant and Wood:
Schor and Bourdieu:
. symbolic capital . the cultural commodity
. cultural capital . cultural discount
. “taste” . the nobody knows rule
. public goods
1. Context and Perspective: Pierre Bourdieu and “cultural capital”
MOUSEBENDER:
Have you in fact got any cheese here at all?
WENSLEYDALE:
Yes, sir.
MOUSEBENDER:
Really?
WENSLEYDALE:
No. Not really, sir.
MOUSEBENDER:
You haven't.
WENSLEYDALE:
No, sir, not a scrap. I was deliberately wasting your time, sir.
From “Cheese Shop,” Monty Python’s Flying Circus, 1972
a. Pierre Bourdieu and Monty Python’s “Cheese Shop” sketch
Pierre Bourdieu (1930-2002) was one of the world’s best known and widely read
semioticians, and one of the best theorists of how culture, socio-economic class, and power
relate. His most famous book,
Distinction: A Social Critique of the Judgment of Taste, is
particularly concerned with the nature of “taste” and cultural preferences in general.
Bourdieu is also the major theoretical source in Schor’s reading, and thus in understanding
Bourdieu we might better appreciate Schor’s argument. Before reading further, listen to the audio file that recorded John Cleese and Michael Palin’s
performance in the “Cheese Shop” sketch. The file is located under the image of Cleese at
the bottom of this actual Massachusetts cheese store’s page; just click the image, and play
the file. The reason for using the “Cheese Shop” sketch will be made clear later in the
Bourdieu section of these notes. The Village Cheese Shoppe’s URL is in the “Rogue’s
Gallery” section of the platform.
b. key concepts: symbolic capital and cultural capital
(i) definitions
The word “capital” is one we are familiar with from economics and theory, e.g., as in the
word “capitalists.” “Capital” in this sense usually means (from dictionary.com):
wealth in the form of money or property, used or accumulated in a business by a
person, partnership, or corporation material wealth used or available for use in the production of more wealth human resources considered in terms of their contributions to an economy, e.g.,
skills, knowledge, etc. that people have and use at work, as in the term “human
capital.”
The metaphor of capital is further adapted in the work of Pierre Bourdieu, who defines
capital here as semiotic “signs” that people exchange. That is, in the same way that we
exchange and spend economic capital (e.g., we use money to buy a CD or chocolate bar),
we also exchange and spend what Bourdieu terms “symbolic” and “cultural” capital.
Symbolic and cultural capital constitute semiotic “signs” that we display, trade, show off, gain
and lose, etc. That is, whether they take the form of status goods like a BMW or diamond
jewelry (i.e., symbolic capital), or more intangible manifestations
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