英语论文网

n a narrower line. On top of that, the company could analyse the manufacturing costs of its competitor, if they have the same costs, then the company ought to watch out for it. This should then be followed by an analysis of service offering. If the company offers a high quality then it is definitely a force worth reckoning. This should be followed by a consideration of the kind of price on offer. Those companies that have the same features as the company under consideration in terms of the latter four factors will fall under the same strategic group.

After doing an analysis of the strategies used by its' competitors then the company should look out for the objectives of their competitors. Some companies are driven by the need for growing their market share, others place more precedence on increasing their profitability, alternatively, other companies need to be service leaders while others need to develop their technologies. Blacks then needs to look at their competitor's strengths, this refers to how large their share of the market is, they should also look at the level of support which the company has garnered in terms of support for their products. By examining all the latter issues, Blacks can identify some loopholes among its competitors and establish itself in the market.

How Porters five forces and Value Chain analysis can assist in understanding the marketing environment and competitive advantage

波特的五力分析-Porters five forces

The porter's five forces are as follows

Threat of rivalry

Blacks needs to worry about this generic force because the leisure industry is highly competitive. Entry barriers are not very high. Additionally, investors have high stakes if they leave. As if this is not enough, capital costs are also strenuous. The overall effect is frequent advertisement battles, product introductions and frequent price battles. In order to stay ahead of it competitors, Blacks needs to become very aggressive. There is very fierce rivalry in this industry and only the most vigilant company garner enough support.

Threats of new entrants

In the leisure industry, it is relatively easy to enter into the industry. The reasons for this is that capital cost requirements are not as high as they are in other industries like aviation. Additionally, patent requirements in the leisure industry are not that high too. This means that Blacks has to be ready for intense competition. The company ought to look for a unique selling point in order to sustain competitive advantage.

Threats of buyers

Owing to the fact that the Leisure industry is highly differentiated, then the company has potential to do well because they can offer their services in a superior manner to their clients. However, it is relatively easy to switch from one leisure company to another, this gives the buyers a higher advantage, Blacks Leisure Group should tackle this moderate buyer strength by offering superior quality products that the consumers cannot reject.

Threats of suppliers

The company operates in an industry segment that has many substitutes for the products consequently, suppliers do into have a lot of bargaining power. One of the actions that the company can make to cope with the threats of suppliers is by teaming up with other leisure groups to be more influential in their