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论文作者:www.51lunwen.org论文属性:案例分析 Case Study登出时间:2015-07-24编辑:huiyin点击率:6159
论文字数:1113论文编号:org201507232048086800语种:中文 Chinese地区:英国价格:免费论文
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摘要:本文回顾了乐购公司的发展历程。乐购是一家历史悠久的英国零售业公司。乐购不但收购小型同行业公司开始,而且改进硬件设备、管理方法以及供应产品。公司在一代代的领导人带领下一直不断创新,在零售业占据举足轻重的位置。
Customers
I can get what I want-
Regular customer surveys.
Complain cells.
Surprise checks.
The prices are good-
Competitor analysis
Customer feedback
Maximization of profits-
Calculating operating profit ratio, return on total assets, net profit ratio and return of capital employed and compare them with last year.
Benefits of the balanced scorecard used at Tesco:
Add to the Balanced Scorecard's priority areas to reflect your organization's core aims and values.
Converts strategy into an effective governance mechanism.
Ensures alignment of all employees to the company's strategic vision.
Provides holistic and balanced view of the health and performance of the organization.
Increased transparency and better communication
Simplify strategic aims by creating a visual summary and a shopping list of daily strategic to-do's.
Make them applicable to peoples' everyday work.
Promotion from within - then you have a deep understanding of strategy throughout the organization
Helps keep check on strategic aims against customer needs and preferences.
挑战 Challenges:
Co ordination across multiple functions.