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论文作者:英语论文论文属性:作业 Assignment登出时间:2014-08-25编辑:yangcheng点击率:11556
论文字数:4086论文编号:org201408242306121767语种:英语 English地区:澳大利亚价格:免费论文
关键词:澳大利亚市场营销留学生论文澳洲论文价格歧视Woolworths和Coles
摘要:在这篇留学生论文中,我会探讨两大澳大利亚超市:Woolworths和Coles。并且找出这两个超市之间是否有任何联系会导致一个寡头垄断政策或者彼此之间的竞争。如果任何一个寡头垄断行为被确认了,那很有很可能是表明主要的超市在澳大利亚一些消费体中实行着不同的价格政策。
I have collected a series of data of certain products inside the store Woolworths from three major cities in Australia. Selecting nine products randomly, noting down their prices and observing each product in three Woolworth’s supermarkets in the area of that city. My hypothesis is Woolworth’s prices should consistently stay the same throughout all retail stores because of competition rivalry Cole’s and its advertising say it has the lowest prices every day.
I also conducted a Survey outside of the Woolworths Stores to consumers who were passing by and entering the store in each location, I was collecting my results for; the reason for this was to get an idea, why the consumers were shopping at this Supermarket. To get an Idea of what the distribution of Income was between the different areas. This was also to see if Income distribution had any effect on price discrimination.
I firstly collected my results in Sydney, I chose three Woolworths locations; Kellyville, which is a very high-suburbanized area, Surrey Hills, is located near the heart of Sydney, which is a very urbanized city area, and Penrith near the rural area, which is considered a lower income area.
Kellyville is generally considered to consist of mainly middle class income families, who can also be characterised as either upper, mid or lower middle class income earners according to the survey results. Surrey hills is the inner city is considered to be a higher income area with 42% of households earning AU$2000 or more a week. With an increase of price within supermarkets the number of consumers still willing to shop at these supermarkets does decrease but the percentage decrease is a lot lower than the hills district. Penrith the western suburbs are considered a lower income earning area with an average weekly income of around AU$1,087. However while this is the same for all three locations the difference is the percentage change in the number of consumers willing to keep shopping at these supermarkets decreases by a higher rate when the price is increased slightly.
To justify this, a simple supply and demand diagram can show the effect if the supermarkets were reducing their prices.
For reasons why the supermarket prices will drop; is because on an increase of supply which leads to an outwards shift lowering the price caused by the Lower costs of production meaning that Woolworths can supply more at each price. Cost savings, can then be passed through the supply chain to wholesalers and retailers and may result in lower market prices for co本论文由英语论文网提供整理,提供论文代写,英语论文代写,代写论文,代写英语论文,代写留学生论文,代写英文论文,留学生论文代写相关核心关键词搜索。