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arbucks can be found on every corner. There is an opportunity for starbucks to build brand awareness in some Asian countries in continuity to open new stores, which makes it relatively easy for regular and new customers to locate starbucks’ product. Such a product placement will work well to increase starbucks accessibility to a large number of consumers. It enables starbucks to maximize its market share in a specific area of a city and build reputations.

- Promotion
Starbucks did not spend too much on commercial advertising, and it only has some print advertisements in stores. However, starbucks heavily relies on consumers spread word of mouth as a means of communication about their products, and in general starbucks uses in store promotions. Basically, starbucks did not have a very successful means of communication to build brand awareness and send promotional messages to publicity. It is obviously that McDonald and other small coffee houses are rising spending on commercial advertising about new products and promotions via various marketing medias.
For the purpose of increasing revenue and build a close relationship with its consumers, starbucks should increase their spending on commercials on a combination of television, radio, newspaper, magazine and outdoor advertising. With the assistance of brand image of starbucks, commercial advertising is able to play a greater role by reinforcing starbucks message about the passion and integrity of coffee products, starbucks’ experience and their employee enthusiasm.
Actions programs  
Setting up an internal strategic marketing team will allow starbucks to have proactive feedbacks of customer satisfaction and identify the room for improvement. It is an effective way for employees to learn from customers’ needs, then identity how to meet those needs. Based on the survey results, approximately 11% of starbucks consumers complained about the slow service. It is feasible for starbucks to increase number of labors in main stores to speed up the service. Starbucks should provide employees multi-skill training to educate them about different coffee making processes. It will speed up the transaction time by reducing time spent on separate tasks thereby improve productivity. Such skills are also difficult and costly for competitors to imitate and gave a sustainable competitive advantage. Starbucks can invest in high-tech espresso machines to help backstage employees speed up the service time and convert their efforts to provide better services to customers.
The data presents that roughly 60% of the total sales is coffee beverage. Starbucks offers a wide selection of coffee drinks which increases the processing time at backstage. To be more efficient, the product mix in each store should vary depending on the size and location of the outlet. Basically, large outlets in locations where has a heavy traffic flow can carry a greater variety of coffee products along with gourmet food items to cater to various consumers’ needs. For small size outlets, starbucks should focus on the quality of its core products by selling a full line of coffee beverage.
The quality and tastes of coffee drinks are the major concern for a large group of consumers who prefer starbucks. To insure high quality and consistency in tastes, starbucks should employ highly trained and experienced staffs to monitor the making process. Any differences in本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。