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Marketing strategy Analysis for China Affiliate Network Part 1 Name: Executive summary The article aims to give an analysis about launching the China Affiliate Network, which is a platform for advertisement with a brief introduction later in the paper. China Affiliate Network belongs to Adways advertising Company that also has software develop apartment. Based on the main marketing strategy analysis tools such as PEST and SWOT, the author tries to find out whether there is a golden environment and whether China Affiliate Network itself has some strong characters and opportunities. It is very important to a new service in the process of becoming popular that PEST and SWOT theories indicate. And then an analysis between China Affiliate Network and its main competitors will follow. In this part, the author tries to find out the right area that the China Affiliate Network can do much better than its competitors. At last, BCG matrix brief analysis shows that if it is in its problem moment, for it is import China Affiliate Network ant to evaluate the service. People and even the capital market will treat it as a valuable service for investment if it is in “problem” area. Many data comes from the books and newspaper published in China for it is mainly about the Chinese market and its operation in China. Content Executive summary 2 1. Introduction 4 2.Market Place Evaluation for the New Service 4 2.1 PEST Analysis 5 2.2 SWOT Analysis 5 2.3 Main Competitor Analysis 6 3.Segmenting and Targeting Analysis 7 4.Buying decision making 8 5. Product Portfolio Management 9 6.Conclusion 10 Reference 11 1. Introduction: China Affiliate Network is a kind of pay for performance service that offers a platform for the companies who seek to publish their advertisement and the network owners who can offer an advertising space. When there is a company who wants to publish an advertisement in a network, he comes to China Affiliate Network to seek help. Then the platform will connect the right network owners based on their database. And if there is an available network, the advertisement will be made and published here. There are also many online advertisement suppliers such as Sina, which offers advertisements with the price based on the time, position etc. e.g. 8000rmb/week on the golden position which you can find out in the advertisement page (https://classadnew.sina.com.cn, 2005). Compared with the traditional advertisement online, China Affiliate Network offers a kind of service that the price is counted by page reviews and page clicks, on the other word, it is the price based on the performance. 本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。