英语论文网

s to visit, According to the World Economic Forum's Travel and Tourism Competitiveness Report (TTCR). Although due to Political instability, sucide attacks, religious conflict, kidnapping of foreigner and uncertainty in the country had badly affected the Tourism throughout the country, especially NWFP, which is currently renamed as Pakhtoonkhwa.

For decades, Ecotourism has become the significant part of the tourism business in Pakistan, As it has offered many tremendous experience along with the stunning mountains of NWFP, attracting number of tourists all over the world for hiking, skating, forest camping, climbing, and exploring the region's natural parks and forests. Pakistan ecotourism destination is unforgettable for those who have ever visited it.

Especially, Swat, Hunza, Ayubia, Abbottabad, Murrree, Naran and Kaghan have yet been known as the ideal tourists spot for both summer and winter season. The snow-peaked mountains, the natural parks and the wildlife in the forests offered an thrilling experience especially for the one who are in search of adventure.

The natural beauty of these mountainous scenery have attracted number of tourists generating vital jobs for local people in the hospitality-related businesses. Moreover the Swat valley alone - known as the 'Switzerland of the East' – has become the centre for 800 hotels. Over 40,000 local people Pakistan employed directly in hospitality.

Impact of war on tourism in Pakistan:

Over the past decade, and especially since 2007, the rapid spread of terriorism have not only created uncertainty in the country but also crushed the major sector of economy that causes unemployment, Sucide bombing has become common in everywhere likewise, in shops, markets, public places, business centres and institutes. War and conflict is not limited to a particular city. Its effect is everywhere, anybody can be victim of it.

Due to fight between military and religious forces, the NWFP- which is considered 70% of the country’s tourists site, and where millions of people involved in the tourism industry are badly beaten. Continuous war and terror has weaken both the economy and defence of the area.

Due to worst security situation and many of the popular location are converted into war zones, hardly few travellers now visit Pakistan. Although after 9/11 attack in USA, there was a slow decline of tourists in Pakistan but the recent military operations and suicide attacks have been the last nail in the smashing of tourism industry.

Since the initiation of the major religious and military offensive, The earning that come from tourism has been declining dramatically. From Rs 16 billion in 2007, revenues halved in 2008, with a further major fall in 2009. The industry is now facing a $50 million annual loss as a result of the military operations.

The hospitality business had experienced a major fall of 40% in room occupancy countrywide. Moreover in NWFP, the insurgency has caused the shutdown of tourist industry. From the last three years the hotels have been closed while the industry has lost of Rs 600 billion. Moreover the transport industry is also going through tough times. Due to huge job losses in tourism and other related industry, majority of the people have migrated to other cities in the search of employment

Moreover the revenue that was