摘要:针对以上对我国经济型酒店目前在市场开发策略方面的问题,以及存在的其他不足,笔者在总结相关经验及借鉴外国先进理念的基础上,提出以下几点建议,希望对我国经济型酒店的市场开发策略有所帮助。
es of scale; services through product standardization and reuse management model to gain experience curve benefits (experience curve refers to the cumulative production volume of a product increases, the product unit costs tend to fall); Hotel Group can be achieved through a shared source, establish a good brand image, to obtain the customer's lifetime value and gain market advantage. Individual hotels, due to small scale, general operating costs and management costs remain high, even if the market demand, but by its own laws impact difficult to synchronize growth, while Group companies can allocate the cost of the above, the monomer hotels costs. In short, boils down to one, an economy hotel for group management is conducive to enhance the overall quality, more conducive to developing the market when the hotel uniform.
Fourth, China's economy hotel in the planning and implementation of market development strategy process, we should actively seek to broaden marketing channels for all aspects, multi-angle Market Development Strategy. China Tourist Hotels Association and a management consulting company jointly for 2003 China's hotel industry survey results showed that in both high-end or low-end hotel, the customer expects and direct booking through a travel agent booking channels in the proportion in an absolutely dominant position . Therefore, budget hotel reservation system to build their own networks and travel services supply networks, or aviation, banking and other industries to form strategic alliances, will improve the hotel's occupancy rate, of course, this is just a one way to expand marketing channels. There are other strategies for market development of China's economy is also a need for attention and fight for hotels.
Fifth, the economy hotel market development, pay attention to increase the special services, the hotel is in the market to enhance the development process of the social awareness of consumers. Cheap hotels are divided into Business, meeting type, hospitality type, and many other types of tourist resort, for different target groups, the hotel also requires a corresponding introduction of different market development strategy to meet the needs of different groups of special services, On the software side put forward higher requirements on their own. China's economy hotel market development, widespread brand awareness is poor, neglected and other issues. In large part, this is due to the hotel's external market development strategy wrong way. Therefore, China's economy hotel market development to change the current lack of capacity problems, and seek development, gain market share, we must rely on the economy hotel market development strategy connotation, features a correct understanding and knowledge in this on the basis of the positive characteristics of the Chinese people choose market development strategy, and to combine the specific situation of China's hotel market, take advantage and seize the opportunity to become China's hotel industry a solid foundation for the pyramid, and promote development throughout the economy hotel market policy level.
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