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论文作者:留学生论文论文属性:案例分析 Case Study登出时间:2011-01-14编辑:anterran点击率:6392
论文字数:10327论文编号:org201101141000507625语种:英语 English地区:英国价格:$ 66
关键词:HSL Hospitality ServiceOperations ManagementCourse AssessmentHotel Final Reportmarking
In Year 2, five objectives should be improved. For instance, raising the room occupancy, keeping the average refurbishment condition, reducing the staff turnover rate, raising the food & beverage revenue and public awareness index. Strategies on add to some new facilities and program such as mini bar and wedding & social packages. Moreover, the hotel averages the weekly training fees in order to decrease staff turnover. In addition, add some salary in particular area is one effective way to improve the morale of staff. However, Maple Hotel borrowed money from the bank for funds liquidity. So, In Year 2, the facilities of the hotel have been improved which can make more profit and increase the competitiveness. But, the occupancy decreased due to décor the hotel shop. And the staff turnover rate was very high During the Year
1. Introduction
2. Overview of Decision marking for the last three years
2.1 Year 1: Objectives, Strategies and Outcomes
Maple Hotel began its business in Year 1, setting the objectives to mainly build the new images. There had few of things to improve our business and review.
2.1.1 Objectives
3. Financial Analysis
Graphs of financial conditions in our hotel are shown and discuss in the following section.
3.1 Total Revenue and Net Income Overall
5 References
HOTS. (2009). Average Indicator. Oxfordshire: The Orange Group Ltd.
HOTS. (2009). Competitor Status Report. Oxfordshire: The Orange Group Ltd.
HOTS. (2009). Department Income Statement. Oxfordshire: The Orange Group Ltd.
HOTS. (2009). Local Economic Factors. Oxfordshire: The Orange Group Ltd.
HOTS. (2009). Local Information Updated for Year 2. Oxfordshire: The Orange Group Ltd.
HOTS. (2009). Local Information Updated for Year 3. Oxfordshire: The Orange Group Ltd.
HOTS. (2009). The Staff Consultative Committee. Oxfordshire: The Orange Group Ltd.
HOTS. (2009). The US Economy. Oxfordshire: The Orange Group Ltd
7. Appendices
Appendix 1: Monthly Indicators Report
MONTHLY INDICATORS REPORT
Team - Maple Hotel June Year 1
Year 1 1 1 1 1 1
Month 6 5 4 3 2 1
Weekday Corporate 980 1431 785 879 1313 624
Weekday Leisure 187 171 178 89 10 29
Weekend Corporate 121 168 90 100 143 65
Weekend Leisure 241 214 215 103 15 29
Meal (Weekday) 1280 1713 1042 1001 1310 656
Meal (Weekend) 659 737 529 392 376 210
Liquor 7448 9326 6185 5200 5965 3092
Conference (Weekday) 0 0 0 0 0 0
Conference (Weekend) 0 0 0 0 0 0
Tours (Weekday) 249 240 244 111 13 25
Tours (Weekend) 266 256 260 117 13 28
Events (Weekday) 0 0 0 0 0 0
Events (Weekend) 0 0 0 0 0 0
Factors & Ratios
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