Bussiness ManagementMBAstrategyHuman ResourceMarketingHospitalityE-commerceInternational Tradingproject managementmedia managementLogisticsFinanceAccountingadvertisingLawBusiness LawEducationEconomicsBusiness Reportbusiness planresearch proposal
英语论文题目英语教学英语论文商务英语英语论文格式商务英语翻译广告英语商务英语商务英语教学英语翻译论文英美文学英语语言学文化交流中西方文化差异英语论文范文英语论文开题报告初中英语教学英语论文文献综述英语论文参考文献
ResumeRecommendation LetterMotivation LetterPSapplication letterMBA essayBusiness Letteradmission letter Offer letter
澳大利亚论文英国论文加拿大论文芬兰论文瑞典论文澳洲论文新西兰论文法国论文香港论文挪威论文美国论文泰国论文马来西亚论文台湾论文新加坡论文荷兰论文南非论文西班牙论文爱尔兰论文
小学英语教学初中英语教学英语语法高中英语教学大学英语教学听力口语英语阅读英语词汇学英语素质教育英语教育毕业英语教学法
英语论文开题报告英语毕业论文写作指导英语论文写作笔记handbook英语论文提纲英语论文参考文献英语论文文献综述Research Proposal代写留学论文代写留学作业代写Essay论文英语摘要英语论文任务书英语论文格式专业名词turnitin抄袭检查
temcet听力雅思考试托福考试GMATGRE职称英语理工卫生职称英语综合职称英语职称英语
经贸英语论文题目旅游英语论文题目大学英语论文题目中学英语论文题目小学英语论文题目英语文学论文题目英语教学论文题目英语语言学论文题目委婉语论文题目商务英语论文题目最新英语论文题目英语翻译论文题目英语跨文化论文题目
日本文学日本语言学商务日语日本历史日本经济怎样写日语论文日语论文写作格式日语教学日本社会文化日语开题报告日语论文选题
职称英语理工完形填空历年试题模拟试题补全短文概括大意词汇指导阅读理解例题习题卫生职称英语词汇指导完形填空概括大意历年试题阅读理解补全短文模拟试题例题习题综合职称英语完形填空历年试题模拟试题例题习题词汇指导阅读理解补全短文概括大意
论文作者:留学生论文论文属性:讲稿 Lecture Notes登出时间:2010-11-28编辑:anterran点击率:5220
论文字数:3098论文编号:org201011281751573652语种:英语 English地区:中国价格:免费论文
关键词:management Industry StructuralAnalysis Competitionin
www.51lunwen.org© Dr Adrian Kuah 2008 www.bradford.ac.uk/management
Applied Strategic
Management
Industry Structural Analysis
© Dr Adrian Kuah 2008
The Analysis of Competition
in an Industry
Industry Structural Analysis
The basic premise that underlies industry
analysis is that the level of industry
profitability is neither random nor the result
of entirely industry specific influences but is
determined, in part at least, by the systematic
influence of industry structure.
M. Porter
© Dr Adrian Kuah 2008
The profits earned by the
firms in an industry are
determined by three factors
• the value of the product or
service to customers;
• the intensity of competition;
• the relative bargaining
power at different levels in
the production chain.
© Dr Adrian Kuah 2008
The Underlying Theory
• theory of monopoly
• the theory of perfect
competition
© Dr Adrian Kuah 2008
The Spectrum of
Industry Structures
Structural
Features
No. of
producers
Entry & Exit
barriers
Product
differentiation
Information
Many
None
None
Perfect
Availability
Perf. Comp.
Few
Significant
Extensive
Restricted
Oligopoly
Two
High
Moderate
Restricted
Duopoly
One
High
Low
Restricted
Industry Type
Monopoly
© Dr Adrian Kuah 2008
POTENTIAL
ENTRANTS
Threats of
New entrants
INDUSTRY
COMPETITORS
Rivalry Among
Existing Firms
SUBSTITUTES
BUYERS
SUPPLIERS
Threat of
substitute products
or services
Bargaining
power of
buyers
Bargaining
power of
suppliers
Porter (1985) Industry
Structural Analysis
© Dr Adrian Kuah 2008
POTENTIAL
ENTRANTS
Threats of
New entrants
INDUSTRY
COMPETITORS
Rivalry Among
Existing Firms
SUBSTITUTES
BUYERS
SUPPLIERS
Threat of
substitute products
or services
Bargaining
power of
buyers
Bargaining
power of
suppliers
© Dr Adrian Kuah 2008
Buyers compete with the industry by
• Forcing down price
• Bargaining for higher quality/ services
• Playing competitors against one another
Buyer Power
© Dr Adrian Kuah 2008
Buyer Power
Price Sensitiveness
• Product cost w.r.t. to total cost
• Competition with others
© Dr Adrian Kuah 2008
Buyer Power
Bargaining power
• size and concentration of buyers
relative to suppliers
• buyers’ switching costs
• buyers’ information
• buyers’ ability to backward integrate
© Dr Adrian Kuah 2008
Power of Customers Is
High If:
• Customer is price sensitive, as when:
cost of product is high relative to total costs
it is hard to differentiate products
customers are facing stiff competition for their
products
• Bargaining power:
size and concentration of customers is high relative to
suppliers
customers have low switching costs
customers are well-informed
customers have the ability to integrate backwards
© Dr Adrian Kuah 2008
POTENTIAL
ENTRANTS
Threats of
New entrants
INDUSTRY
COMPETITORS
Rivalry Among
Existing Firms
SUBSTITUTES
BUYERS
SUPPLIERS
Threat of
substitute products本论文由英语论文网提供整理,提供论文代写,英语论文代写,代写论文,代写英语论文,代写留学生论文,代写英文论文,留学生论文代写相关核心关键词搜索。