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论文作者:www.51lunwen.org论文属性:课程作业 Coursework登出时间:2014-12-11编辑:Cinderella点击率:10726
论文字数:4153论文编号:org201412082153427815语种:英语 English地区:加拿大价格:免费论文
关键词:culturecolorsocial study色彩学金木水火土
摘要:本文介绍了构成世界的五大基本元素,“金木水火土”,代表着五个特征不同的区域,世界不同的风采展示。
Entertainment and Excitement
Desired Color combination effect
Raise energy level ,
Provoke social interaction
Color Palette in decor design
Warm Colors surrounding the Red Spectrum
Elements_Fire_Zone_01.jpg
In chromotherapy ,Red is associated with passion and energy, as well as being a bit racy.
Biologically , the color red triggers our dopamine release mechanism while suppressing our serotonin release. Its usage also has a direct positive correlation between the color and blood pressure and heart rate .Which in turns helps to increase the observer’s strength and agility .Moreover it is also a color known for stimulating appetites and conversation.
Such an effect on the pedestrians will aid in their experience at the main attraction of the shopping centre - i.e.: the ice rink and the cinema. As a major social venues , the biological boost should in theory improve their experience and in turns produce a positive feedback cycle whenever the pedestrians thought of the Elements again. Referring back to the Decision Making Model (fig.1) , this would then become an imprint on the “Thoughts” of the individual , automatically linking the Elements with positivity and satisfaction. Therefore increasing the likelihood for consumption within the premises of The Elements.
However , it should be noted that there are complications with the liberal usage of the color red.
For tasks that requires precise motor skills and mental clarity (i.e.: Deciding whether or not to make a purchase) , exposure to the color has been proven to be counterproductive .Such a biological phenomenon has been put to use by the architects of The Elements. As the inhibition of the consumers decrease the tendency of pedestrians engaging in impulse based purchases increases exponentially , and thus most of the upper-middle class luxury goods vendors (e.g.: Prince Jewellery and Pearls , GODIVA Chocolatier) are located in close proximity to the fire-themed decors.
Water
Focus of the Zone
International Cuisine and Modern Fashion
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