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t  values  for  the  contemporary  Chinese  Post-90s  generation  in  northwest regions  (Shaanxi  and  Gansu  Province)  presented  by  the  data  were  Hedonism, Self-direction and Achievement while the least important were Stimulation, Tradition and Power.  What’s  more,  the  priorities  of  the  value  types  seem  to  show  that  the  openness  to change values tend to be more important than the conservation values (see Table 5.2). 
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Conclusion

Although certain deviations from the ideal structure were detected in the current study, this  study  testified  that  the  observed  structure  of  the  contemporary  Chinese  Post-90s generation  (ages  between  17-26  years  old)  in  northwest  regions  (Shaanxi  and  Gansu Province) fitted to the Schwartz’s individual-level values theory. That is to say, it has been verified  that  the  ten  value  types  formed  a  circular  structure.  Moreover,  in  this  circular structure,  the  conflict  and  congruity  relationships  among  values  have  also  been demonstrated.  As  a  whole,  the  contemporary  Chinese  Post-90s  generation  in  northwest  regions (Shaanxi  and  Gansu  Province)  values  Hedonism  and  Self-direction  most  while  values Power  least.  It  is  partly  because  with  the  rapid  development  of  science  and  economy,  the life standards of the northwest regions have also been dramatically improved. What’s more, since  most  of  the  Post-90s  generation  are  the  only  child  of  the  whole  family,  they  are protected  and  cherished  by  the  whole  family  and  thus  growing  up  with  relative  affluent materialist  conditions.  Therefore,  it  is  not  strange  that  the  Post-90s  generation  nowadays put  personal  pleasure  or  sensuous  gratification  on  top  priority.  However,  viewed  from another  angle,  the  preference  of  Self-direction  and  Achievement  to  Benevolence  and Conformity  probably  indicate  that  the  Post-90s  generation  is  more  self-centered  and motivated  by  the  desire  for  personal  success  rather  than  the  care  for  the  welfare  of  the human kind. Additionally, when taking the descriptive demographic statistics into account, it can be safely inferred that the degree to which Schwartz’s individual-level values theory applies varies according to the variables like gender and educational level.
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The reference (omitted)
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