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论文作者:www.51lunwen.org论文属性:硕士毕业论文 thesis登出时间:2012-12-28编辑:hynh1021点击率:12688
论文字数:32300论文编号:org201212272225076813语种:英语 English地区:中国价格:$ 66
摘要:夸张,加强交流的情感意图。英语广告夸大通广告策划,加强信息引导观众积极追求广告的影响,从而达到理想的宣传效果。
1.2 Objective of the study研究目标
Hyperbole is frequently used in advertisements to convey intense emotion, as itprovides a new way for people to express themselves. To the contrast, the significance ofhyperbole in verbal communication ‘has been examined to a much lesser extent than thatof irony or metaphor’ (Nemesi, 2004: 368). Although many other figures go on to be thefocus and have been studied both academically and practically. Hyperbole, being of thesame significance in application, is still on its way to be taken little account of. However,Norrick (2004: 1730) makes detailed analysis of hyperbole and emphasizes the pragmaticcharacter of it, which has aroused a tide of multidisciplinary hyperbolic researches, suchas psychologist, pragmatics, and rhetoric. In China, a scholar Liu in Liang Dynastymentioned that each kind of expressions could not get rid of hyperbole to reach an idealeffect. We can recognize that hyperbolic words can help us reach better communicationand understanding effect. Nowadays, Shou (2005: 293) makes his own study frompragmatics which provides reasonable perspective for people to connect rhetoricphenomenon of hyperbole with practical issues. Linguists mainly focus on the rhetoricphenomenon of hyperbole, and propose their study from pragmatic, functional andrhetorical perspectives; there are few conducted with cognitive theories. This thesiscontributes to this field by analyzing the hyperbole in English commercial advertisingwhich aims to figure out:(1) Why do we choose hyperbole in communication? What is the relevance ofhyperbole?(2) How does relevance theory lead audiences to complete transitional procedure ofhyperbole? What is the cognitive mechanism of the hyperbole in English commercialadvertising according to the principles of relevance theory?(3) Which linguistic strategies are adopted in English commercial advertising? Whatare their linguistic characters respectively?These three issues are the major researching objectives of this study, which willprovide reasonable enlightenment for cognitive interpretation of hyperbole, particularly insolving practical applications, aiming to provide new viewpoint to recognize the lingui本论文由英语论文网提供整理,提供论文代写,英语论文代写,代写论文,代写英语论文,代写留学生论文,代写英文论文,留学生论文代写相关核心关键词搜索。