英语论文网

with regard to how the opponents manage their online displays and tools successfully in order to make fastest and the most helpful information to users. Furthermore, the highly organized websites can appeal to large number of advertisers and improve paid click income on the basis of high click rates on sites (Datamonitor, 2009).

 

Concerning the risk of downsizing of end users and uncertainty of Google Network member’s partnerships, one of the solutions is to develop non-PC devices’ accessibility to PC internet information. Google has already operated and introduced alternative search applications to offer search, email, map and other website services which used to be applicable on PC, like Google Mobile which can transfer online products and services to mobile phones and Android which is open-source mobile-based software (Google Inc, 2009). Nevertheless, Google just noticed the mobile phone’s increasing popularity as a new technology carrier and did not realized mobile is truly the fifth media except newspaper, radio, television, and internet as news and information platform. To catch new customer’s clicks in new age, it is necessary to equalize the importance of traditional and alternative search devices. At the same time, for advertisers, AdWords and AdSense business model are required to be applied to mobile or other platforms to make advertisements feasible on multi access bases. Particularly, advertisers who have ample financial budgets and great willingness on advertising spending are prioritized.

 

Google is heavily relying on highly skilled staff, especially like engineers and developers. To solve the problems of lack of or losing of suitable employees, Google is supposed to take efforts in four aspects. Firstly, with increasing acquisitions, localised experts are put on top priority since they are familiar with local cultural and institutional backgrounds. Secondly, monetary rewards can satisfy individuals based on proper managerial policies and strategies. For instance, yearly bonuses can be assigned to people who have constructive performance on company’s tangible and intangible gains. Thirdly, as the most well-known search leader, the valuable brand value and reputation are intangible strengths to recruit talented persons. Fourthly, Google always attempts to shape a free and active environment for personnel to realize their own dreams on creativeness, development and self-actualization. This corporate culture could compliment with materialistic awards to cause the employee satisfaction and loyalty. This competitive advantage cannot be imitated by other rivals.

 

Conclusion

 

In overall, Google seems to address many main risks both explicitly and implicitly through implementing various strategies. While some of those strategies are effective in the short run, others perform well in the long term. It is believed that none of these strategies will provide the prefect solutions to overcome the risks associated with key assets and partners due to the business model vulnerabilities. Moreover, some unrecognized本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。