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Research objective 3: Examining the strategies that can be adopted in order for logistics performance to be capable of being enhanced in firms operating within the tourism industry so as to enhance the overall performance of the Malaysian tourism industry.

It must be stated here that all of these research objectives have been satisfied and this is not substantiated. With regards to research objective 1, the aim was to examine the logistics performance of the tourism industry in Malaysia. This research objective was satisfied through the use of primary research data and it was found here that the performance of the tourism industry is Malaysia is not optimal and there is room for more improvements in terms of improving the practices of firms within the industry, especially logistics practices.

The next research objective was to determine if Malaysian firms in the tourism industry is suffering from a deficiency in logistcal performance. This research objective was satisfied through the use of primary research data whereby it was found that there were many firms in the industry that were suffering from deficiencies in logistical performance as the analysis of the data from the questionnaires and interviewx confirms the fact that many firms in the industry had been unable to implement strategies in order to make their firms more competitive and lacks sufficient efficiencies in relation to logistics costs analysis in particular.

The final and most essential research objective that was to be satisfied here was to examine the strategies that can be adopted that can enhance logistics performance of firms operating within the tourism industry in order to enhance the overall performance of the Malaysian tourism industry. This research objective had been satisfied through the use of primary and secondary research. In essence, secondary research brought information about the kinds of strategies that could be utilized by these firms to enahnce their operational performance and these strategies were tested on the respondents and it was found that a strategy that was particularly viable was the use of the logistics cost analysis. 

Through the use of primary research techniques, it was found that this strategy had been implemented with success by some of the firms that were surveyed but this was a minority. However, they recorded significant improvements after having utilized this strategy. It was also agreed by most of the respondents that the use of this strategy would be beneficial and would be adopted by their company in order to increase the performance. The role of IT was also discussed briefly here and it was found that the application to IT to the logistics cost analysis strategy would enhance it further and deliver a higher level of performance and benefit for the firm.

Hence, it can be stated here that the use of strategies like logistics cost analysis are able to help firms in the tourism industry to enhance their operational performance and to become more competitive through the superior cost analysis calculation, that would then contribute to the increase in performance of all of the Malaysian tourism industry.