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2008) entitled ‘Doing it good, but doing it well? recorded the findings of a 2007 survey conducted by management consultancy McKinsey. This revealed that since the last five years, there has been an increase in the expectations of businesses taking on public responsibilities. The article also noted that fund managers will be investing $1.00 in ethical issues out of every $9.00. The article likewise pointed to other initiatives to include the following:
? Marks & Spencer have pledged to give fifteen thousand (15,000) children in Africa a better education as well as reduce carbon dioxide emissions by 55,000 tones per year; triple the sales of organic food and convert twenty (20) million garments to Fairtrade cotton.
? TNT has established an emergency response team which partnered with the United Nations (UN) World Food Programme. One of their many deeds included assistance after the 2004 Asian tsunami.
 ? Coca Cola believes water preservation is paramount and has established a scheme with the Worldwide Fund for Nature (WWF). They have contributed to this cause in places such as India, where the locals believed that they are subjected to water profligacy.
? IBM has extended its their philanthropic spending to the global environment by spending 60 percent of this budget outside the USA.
? KPMG (auditing firm) along with accountants in the UK, have given their employees two paid hours each month to carry out volunteer services. This has been well received by those who participate.
The Chairman and Chief Executive Officer of PepsiCo, Indra Noovi also advised companies to invest in products that make a positive impact on humanity at large (Emerald Publishing Limited, 2008).
 
牙买加的前景——The Jamaican Outlook
 
The following are some of the entities outside of the hotel sector that carry out the acts of philanthropy:

超级食品商店——Super Plus Food Stores
 
This major retail store though no longer in operation, was involved in community
development by assisting educational institutions and community based projects. This thrust was guided by its mission statement, ‘making a positive contribution to serve by being responsible and caring corporate citizen'.In 2004, they contributed J$25M to a variety of projects and individuals (The Gleaner, 2005).
 
牙买加的法院——Courts Jamaica Limited
 
This furniture company has been assisting local furniture manufacturers by purchasing their products for resale as well as providing training opportunites for them. They have also contributed to the Walker's Place of Safety for Children, the Red Cross of Jamaica as well as the Bustamante Children Hospital (The Gleaner, 2005).
 
签署协议——Digicel
 
This telecommunication company has been demonstrating corporate philanthropy over the nine years of its existence. The company believes in ‘touching peoples' lives through voluntary labour' which have been displayed in mentorship activities, school repairs and construction, local and regional football sponsorship, the West Indies Cricket team as well as the Special Olympics team(The Gleaner, 2005).
 
格蕾丝肯尼迪和有限公司——Grace Kennedy and Company Limited
 
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