A Case Study on Tesco Plc
论文作者:www.51lunwen.org论文属性:作业 Assignment登出时间:2014-06-11编辑:lzm点击率:8429
论文字数:2499论文编号:org201406111728415826语种:英语 English地区:中国价格:免费论文
关键词:Ratio Analysis Performancesupermarket industry超级市场strong competitorsmain competitors
摘要:As the interpretation of the financial statements of Tesco plc and the comparison with ASDA plc, it can get that the Tesco Company did better in financial position in 2009 compared to 2008 in this industry, but still have many weaknesses need to improve.
A Case Study on Tesco Plc
Contents Page
1.0 Introduction 3
2.0 Overview of the Industry 3
3.0 Overview of the Company 3
4.0 Overview of the Competitor 4
5.0 Ratio Analysis Performance 4
5.1 Profitability 5
5.2 Liquidity 6
5.3 Efficiency 7
5.4 Gearing 7
6.0 Conclusion 8
Reference 10
Appendix 1: Ratio Calculations for Tesco plc 11
Appendix 2: Annual Reports of TESCO Company 15
1.0 Introduction
The Tesco plc is founded in 1924, which is the multinational diversification business nowadays. The Tesco plc is mainly divided into Tesco Extra, Tesco Stores, Tesco Metro, Tesco Express and One Stop. The special business
strategy of Tesco is not the staggered discount to absorb customer’s attentions, but insist on keeping low prices the whole year and guarantee the quality of the products. According to the Tesco plc’s recent two years financial statements, this report appraises the operating performance and financial position of the business in this industry.
2.0 Overview of the Industry
The Tesco plc belongs to supermarket industry, which with many strong competitors. First of all, the competition in supermarket industry is so serious, that the main competitors for Tesco plc are ASDA, Morrison, Sainsbury. Due to every supermarket has got the similar products and services, the competitive advantages are not obvious for absorbing target customers. And, the current supermarkets within industry have already developed diatropic operations which is “one-stop shopping”, making Tesco quite hard to find opportunities in this industry. On the other hand, the Tesco company is choosing the statement that keeping lower price than other supermarket can help the business open the bigger market the gain more profits in the competitive environment (Liu, 2007). Based on the high imitation in supermarket, the pricing strategy can’t help business keeping leader position because other competitors can use other strategies to make customers paid attentions. Therefore, the serious competition in supermarket determines the Tesco plc need to develop new strategies for keeping the leader position within industry.
3.0 Overview of the Company
Based on the VRIO model, the value of the company Tesco is quite high, as a result of the diversification products of the Tesco in supermarket industry. The value market share and unit share is normally less than other firms which brings the stock price is too cheap so that it’s not good for the environment opportunities. The Tesco has the core competence which is keeping low prices in the whole year for the customers to win the market competition in this industry. For the inimitability of the Tesco, it is quite easy to inimitable for other firms, because of the main customer group are quite similar. Lastly, the Tesco organization is good enough because the company still enlarge the number of the business which is from 345,754 to 364,015 in recent two years with in the environment of financial crisis.
For wining the competitive advantages, the operating activities of Tesco Company are to enlarge the sort of the products firstly. When consumer comes to the supermarket, they can get everything what they want just in one stop that saves lots of time f
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