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论文作者:英语论文网论文属性:学期论文 termpaper登出时间:2015-07-23编辑:wangjinjin点击率:14713
论文字数:3063论文编号:org201507230944351066语种:英语 English地区:英国价格:免费论文
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摘要:本文主要讲述的是英国最大的石油公司BP的发展,由于受到石油泄漏的影响,公司受到重创,石油公司开展的业务包括很多方面,石油天然气等都是主要能源。
BP is the leading oil producer in UK, and 3rd largest producer in the world operates as petrochemical businesses worldwide through its subsidiary networks such as Castrol, Amoco, ARCO, BP Express, BP Connect, BP Travel Centre, ampm.
Each year it spends huge amount of money for research and development for instance in 2006 it invested $500,000 for several initiative programs.
Its success in exploration in oil base, recently it dug the deepest well ever in Tiber.
BP Amoco strong brand loyalty for oil.
Strong brand management driven by the 'Beyond Petroleum' slogan.
BO Q3 net profit increase by 83% due to record oil and gas prices. The indicator amounts to $53.43 per share compared to $21.27 during the same period in 2009.
Weakness
According to FT Texas oil refinery exposure and leaking pipeline in Alaska made a bad reputation about the company's' safety measures
Increasing demand for oil, mostly from the developing Chinese and Indian market, generating a challenge to BP. The organisation is preparing to handle with this huge price increase. Draining oil supplies also contributing to its price rises.
Opportunities
Venturing into new energy sources related to Abu Dhabi Hydrogen power plant approval from the environmental body
Investing in bio fuel which had been functioning in Brazil producing bio fuel from sugar cane, this show a new bright future to gas and oil energy industry.
According to FT BP is looking for new refinery plants to begin in Pakistan and Oman.
The advancement of carbon capture and storage has the prospective to help out the world to make change to lower carbon emission. BP is also trying to construct long-term relationships with partners, suppliers, investors, and local communities Government staff, customers.
Threats
Occasional explosions in oil rigs and in refinery plants this may lead to negative media scrutiny and criticism.
Competition from Shell and Chevron may affect the performance of BP if they continue to have a better safety measures they might lead the oil market
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