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论文作者:英语论文网论文属性:作业 Assignment登出时间:2011-07-04编辑:fic点击率:2252
论文字数:2102论文编号:org201107042121139213语种:英语 English地区:英国价格:$ 22
关键词:AppleJohn SculleystrategicJobs’ effort
摘要:Although today's Apple looks bright and famed, in fact, Apple’s development is not a smooth process. It rises and falls several times, even to the brink of danger. However, the Apple does not broken down, but also creates a new situation. In the process of production and development of Apple, it replaced CEO several times, and every time it replaced CEO meant that the development strategy of enterprise changed. In the following, I will discuss the strategic thinking of different CEOs from the point of the different periods Apple experienced.
论文题目:根据要求
论文语言:英语论文 English
论文专业:Managing strategy
字数:2000
学校国家:英国 U.K.
是否有数据处理要求:否
您的学校:university of hertfordshire
论文用于:Master essay 硕士课程作业
Qestion1
Although today's Apple looks bright and famed, in fact, Apple’s development is not a smooth process. It rises and falls several times, even to the brink of danger. However, the Apple does not broken down, but also creates a new situation. In the process of production and development of Apple, it 英国战略管理硕士作业replaced CEO several times, and every time it replaced CEO meant that the development strategy of enterprise changed.
In the following, I will discuss the strategic thinking of different CEOs from the point of the different periods Apple experienced.
The Analysis of strategy during the lackluster period (1989-1997)
During 1989-1997, Apple experienced a lackluster period when it was nearly written off. The reasons can be obtained from the strategies made in this period.
1)John Sculley (1989-1993)
2)Splinder (1993-1995)
3)Amelio(1995-1997)
a)Jobs’ effort to build ease of users
b)Occasion to "digital life "
c)Building Apple Inc ecosystem
d)jobs’leadership
Qestion2
a) Stage 1 (re-enactment strategies. company losses)
b) Stage 2 (new crisis. another way)
Davis. A., 2009. Research and Markets Adds Report: Apple’s Strategies for the iPhone 3GS and Their Impact on the Global Smartphone Industry. Wireless News
Pascal. Z., 1991. Apple's Sculley Indicates Plans For Portables. Wall Street Journal, p. B3
Faletra. R., 1997. Apple’s Amelio Blows Chance. Computer Reseller News, p.18
Craig. T., 2007. Becoming the Apple of retail’s eye. Retailing Today, 46(14), p.6
McMains. A., 2007. Will Apple’s Misstep Give Loyalists Pause. Adweek, 48(32), p.6
McKenna. P., 1997. Jobs introduces his 11-point plan. Computing Cananda, 23(22), p.30
Menn. J., 2009. Tip Sheet: Lessons From the Apple/Jobs Controversy. PR News, 56(26)https://www.51lunwen.org/ukessay/
Wolverton. T., 2007. One stage, two tech titans: Microsoft's Gates, Apple's Jobs. Knight Ridder Tribune Business News, p. 1
Clark. N., 2010. Apple iPod. Marketing, p.1
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