摘要:工商管理专业学期论文代写-代写termpaper中级经济师资格The first quarter: enterprise strategy in the paper-Key examination site: strategic level, strategy planning, the implementation of the strategy mode, strategic control method
The second quarter: enterprise strategic analysis
工商管理专业学期
论文代写-
代写termpaper中级经济师资格The first quarter: enterprise
strategy in the paper
Key examination site: strategic level, strategy planning, the implementation of the strategy mode, strategic control method
The second quarter: enterprise strategic analysis
Key examination site: PEST method, industry life cycle, five competitive forces model, the core competitive power, value chain, Boston matrix, SWOT method
The third quarter: enterprise strategy types and choice
Key examination site: basic competitive strategy, growth strategy, tightening strategy
The fourth quarter: enterprise management decision (the exam: case analysis problem)
The key difficulty examination site: profit and loss balance method, the risk of decision-making, uncertain type of decision-making
The first quarter this enterprise strategy
This section main contents: enterprise strategy and features of the strategic management, strategy planning, implementation and control of the strategy
This section main examination site: strategic level meaning, strategy planning, the implementation of the strategy mode, strategic control method
https://www.51lunwen.org/termpaper/ A, business strategy and features of the strategic management methods
(a) enterprise strategy and features of the level
Enterprise strategic definition: it is to show the enterprise is in the fierce competition in the market economy environment, in sum up historical experience, present situation investigation, predict the future, and on the basis of seeking for the survival and development of enterprises, and make the planning of long-term overall.
1, the characteristics of enterprise strategy
(1) global and complexity: enterprise strategy according to the needs of the development of the whole set, pursue the overall effect; Global is composed by several local, strategy planning, implementation and evaluation is a complicated system engineering.
(2) stability and dynamics: enterprise strategy is a focal point of the future, need to consider long-term use; If the environment changes, the enterprise strategy to make changes.
(3) between revenue and risk: enterprise strategy can bring dominant or recessive earnings; The environment of the dynamic characteristics of enhancement, and uncertainty factors increase, with the implementation of the strategy of risk.
2, the enterprise strategic level (often the examination site) to p&g company as an example
(1) enterprise general strategy: to the whole enterprise as the research object, and study the whole enterprise survival and development of the basic problem. For example: many products always strategy, shampoo, grandma, washing powder; Many industry total strategy, household electrical appliance industry, real estate industry, food industry etc
(2) enterprise business strategy, competition strategy or division strategy: to the enterprise a particular business unit for research object, the enterprise a particular business unit strategic plan. For example: matt silk division, float soft division, department of pan ting.
(3) enterprise functions strategy: in particular the function of the enterprises within the territory of the department for the implementation of the strategy or. For example: human resource management department,
Marketing Department, financial department, after-sales service department.
2009 really writes: a food production enterprise decided to move into home appliances, this enterprise of the strategy to
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