Bussiness ManagementMBAstrategyHuman ResourceMarketingHospitalityE-commerceInternational Tradingproject managementmedia managementLogisticsFinanceAccountingadvertisingLawBusiness LawEducationEconomicsBusiness Reportbusiness planresearch proposal
英语论文题目英语教学英语论文商务英语英语论文格式商务英语翻译广告英语商务英语商务英语教学英语翻译论文英美文学英语语言学文化交流中西方文化差异英语论文范文英语论文开题报告初中英语教学英语论文文献综述英语论文参考文献
ResumeRecommendation LetterMotivation LetterPSapplication letterMBA essayBusiness Letteradmission letter Offer letter
澳大利亚论文英国论文加拿大论文芬兰论文瑞典论文澳洲论文新西兰论文法国论文香港论文挪威论文美国论文泰国论文马来西亚论文台湾论文新加坡论文荷兰论文南非论文西班牙论文爱尔兰论文
小学英语教学初中英语教学英语语法高中英语教学大学英语教学听力口语英语阅读英语词汇学英语素质教育英语教育毕业英语教学法
英语论文开题报告英语毕业论文写作指导英语论文写作笔记handbook英语论文提纲英语论文参考文献英语论文文献综述Research Proposal代写留学论文代写留学作业代写Essay论文英语摘要英语论文任务书英语论文格式专业名词turnitin抄袭检查
temcet听力雅思考试托福考试GMATGRE职称英语理工卫生职称英语综合职称英语职称英语
经贸英语论文题目旅游英语论文题目大学英语论文题目中学英语论文题目小学英语论文题目英语文学论文题目英语教学论文题目英语语言学论文题目委婉语论文题目商务英语论文题目最新英语论文题目英语翻译论文题目英语跨文化论文题目
日本文学日本语言学商务日语日本历史日本经济怎样写日语论文日语论文写作格式日语教学日本社会文化日语开题报告日语论文选题
职称英语理工完形填空历年试题模拟试题补全短文概括大意词汇指导阅读理解例题习题卫生职称英语词汇指导完形填空概括大意历年试题阅读理解补全短文模拟试题例题习题综合职称英语完形填空历年试题模拟试题例题习题词汇指导阅读理解补全短文概括大意
论文作者:留学生论文网论文属性:学期论文 termpaper登出时间:2012-02-06编辑:anterran点击率:8285
论文字数:1411论文编号:org201202061631175365语种:英语 English地区:英国价格:免费论文
关键词:代写留学生termpaper索尼的技术战略Technology Strategy
摘要:代写termpaper之索尼的技术战略 Technology Strategy Nintendo vs. Sony-SCE-Though Sony and Nintendo have their own culture, but they are not totally opposite. Sony may add some human-computer interact elements into its PS series
2.2 Sony
Compared with Nintendo, Sony gets involved in more industries. It invented the Trinitron technology and utilizes it in developing new television. It has gorgeous product like Walkman, and also shock the world with the PS series. From these histories we may found that, the soul of this company is “dream” and “technology”. To the opposite of Nintendo, in the video game industry, Sony chose to share the profit with its vendors and retailers in the very beginning, and while the PS series was already a “cash cow”, it kept on investing in enhancing the technical quality of the game products. Just because Sony’s pursuit of perfection on technical, its video game products, no matter the hardware or the software, are unparalleled and magnificent, but the cost overrun is always the problem.
3. Competitive advantages
After the introduction of these two companies, we know they have diverse cultures and visions. Thus, in the video game industry, they have their own strategies and competitive advantages. As the competitive advantages would change with the time, so I would like to divide it into several phases.
3.1 Phase one (1983~1994)
Nintendo is the first mover of the video game console industry. With its huge success on the 8-bit processor based video game console (the NES), it set up the industry standard and got the support of many vendors. At that time, the 8-bit video game console is the dominant design, and also Nintendo’s precious strength. The market environment is very good; the market is full of Nintendo’s consoles, thus, Nintendo chose a “growth strategy” to expand its competitive advantage.
In this period of time, Sony had just entered the video game market and chose to cooperate with Nintendo, in order to draw support from Nintendo’s massive market share and learn how to develop in the video game industry. As Sony’s learning cures going down, Nintendo worried about that Sony would master its business strategy one day, so it suspended the cooperation with Sony, left Sony in a helpless situation. Though Sony was inferior in this phase, it has its own strength, which is the technical strength on producing expendable electric products and semiconductor devices. In consideration of Nintendo’s threat, Sony chose the “stability strategy”. Under this strategy, Sony gradually increased its popularity and developed stably, and finally got brilliant performance in the next phase.
3.2 Phase two (1995~2005)-BCG Matrix
In this period of time, Nintendo was satisfied with its old technical power and performance of consoles, did not note that the customers’ interests have changed. Now people are more sensible on technology and hope the console could have a better output effect.
We can use the BCG Matrix to help analyze the strategies of these two companies. No doubt that, at this time, the 8-bit console is the “dog”, it did not have the potential to grow and was not attractive to the developers and retailers, but Nintendo still clings to this business. This action heavily influenced its cash flow. And as mentioned above, Nintendo focus too much on the profit, it exploit the retailers and developers, press the strategic partners, such as Sony, reap excessive portion of industry’s profit, so the developers and retailers are more willing to turn to its competitors. This is just the opportunity that Sony was waiting for.
The launch o本论文由英语论文网提供整理,提供论文代写,英语论文代写,代写论文,代写英语论文,代写留学生论文,代写英文论文,留学生论文代写相关核心关键词搜索。