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论文作者:英国论文论文属性:作业 Assignment登出时间:2012-06-02编辑:tinkle点击率:2536
论文字数:3122论文编号:org201206021654311736语种:英语 English地区:英格兰价格:$ 22
关键词:代写英国论文stragegic managementSWOT theoryPEST theory
摘要:The main purpose of this report is to analyze critically the strategy management of Honda with SWOT theory and PEST theory so as to draw some clusions about the ways of reconciling dichotomoies which proves the success of Honda in the auto industry.
代写英国论文题目:stragegic management
论文语言:English
论文专业:business&management
字数:2700
学校国家:England
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论文用于:BA assignment 本科课程作业
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代写英国论文stragegic management
Executive Summary
The main purpose of this report is to analyze critically the strategy management of Honda with SWOT theory and PEST theory so as to draw some clusions about the ways of reconciling dichotomoies which proves the success of Honda in the auto industry. The report includes five sectors containing introduction, case analysis, school thoughts, processual though and conclusion. In the first part, introduction contains a general background of Honda from the period of opening company to the present; case analysis includes the explanation of SWOT theory and PEST theory as well as the analysis of company’s internal https://www.51lunwen.org/strategy/ and external environment through listing its strategy management reform; the third part gives general explanation about the school thoughts including evolution and system; the fourth part is a general introduction about processual though; the final part is a conclusion of this report.
Table of contents
1.0 Introduction………………………………………………..….1
2.0 Case Analysis…………………………………………...…….1
2.1 SWOT Theory………………………………………..,,,….1
2.2 PEST Theory………………………………….....,,,….2
2.3 Case Analysis…………………………………………....,,,….2
2.4 Product-Related VS Process-Related……………....,,,….3
2.5 International trade……………………………....,,,….4
3.0 School Thoughts………………..………………..….…..………….5
3.1 Evolution School……………………..…………….5
3.2 System School………………………………………….……..5
3.3 Case Analysis……………………………………….…5
4.0 Processual Thought……………..……………………………….6
5.0 Conclusion…………………………………………..…… …….7
6.0 Reference……………………….….……….9
6. Reference
Available at: www.honda.com [accessed on 3 May 2011].
De W. B. & Meyer, R., 2004. Strategy Process, Content, and Context: An International Perspective, 3rd Edition, Thomson Learning.
De W. B. & Meyer, R., 2010. Strategy Process, Content, and Context: An International Perspective, 4th Edition, Thomson Learning.
Johnson, G., Scholes, K. & Whittington, R., 2005. Exploring Corporate Strategy: Text and Cases, 7th Edition, Financial Times, Prentice Hall.
Lynch, R., 2006. Corporate Strategy, Fourth Edition, Financial Times, Prentice Hall.
Mair,https://www.51lunwen.org/liuxuezuoyedx/2012/0527/2034049788.html A., 1997. Learning from Honda, Journal of Management Studies.
Mintzberg, H., Ahlstrand, B. & Lampel, J.,1998. Strategy Safari, Financial Times, Prentice Hall.
Pascale, R.T., 1996. Reflection on Honda. California management Review 38,4:112-17.
Stacey, R. D., 1996. Strategic Management and Organisational Dynamics, Second Edition, Pitman, London.
Whittington, R., 2000. What is Strategy and does it matter? Thompson Learning.