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1.0 Introduction Value has always been “the fundamental basis for all marketing activity” (Holbrook, 1994, p.22). In recent years, customer value has become a vital issue faced by today’s organizations. Though it is not a new concept, great attention has been paid on it and many progresses were
论文类别：Marketing人气：2166论文属性：学期论文 termpaper加入时间：2010-09-07原创论文 Original thesis
1. INTRODUCTION 1.1 Background The mass media has become a very common and ubiquitous institution. It plays an important role in determining our world view. If these images are not healthy and comfortable, this can undermine our self-esteem and self-image. Music video is a full song
论文类别：Media人气：4582论文属性：学期论文 termpaper加入时间：2010-09-07原创论文 Original thesis
School of Architecture The University of Queensland Housing, People & Place: ARCH1230 Semester Program Outline + Assignment 1 The Electronic Course Profile is available as a Hard Copy in the Lecture‘Where I Live’Drawing by a 6 year old Danish girl1. Course Introduction, Conte
论文类别：City and Regional Planning人气：22261论文属性：作业 Assignment加入时间：2010-09-07免费论文 Free Thesis
An Essay on the Importance of Cultural Understanding in Global Business Practice and Education ABSTRACT As today’s business decisions and choices are increasingly influenced by the diverse cultural backgrounds and perspectives of various
论文类别：Education人气：6128论文属性：短文 essay加入时间：2010-09-06收费论文 Charging Thesis
1 The Background of Propaganda Project Since Amsterdam Olympic Games in 1928, Coca Cola Company has been the top sponsor of Olympic Games all along. After the following 80 years, Coca Cola Company has never stopped. In the Olympic propaganda's aspect, Coca Cola Coca-Cola Company also goes in th
论文类别：Media人气：4572论文属性：学期论文 termpaper加入时间：2010-09-05原创论文 Original thesis
Abstract Along with the rapid development of modern economy, people's liveing standard has been highly enhanced, the tourism industry has been rapidly developed and the business world trend more globalized, this all facilitate the development of hotel industry. In China, hotel industry has ente
论文类别：Hospitality and Tourism人气：7032论文属性：短文 essay加入时间：2010-09-05原创论文 Original thesis
创业资本和中式家族企业Start-Up Capital and Chinese Entrepreneurs:The Role of Family This paper examines the formation of the initial capital structure of Chinese start-up firms.Contrary to the predominant view of Chinese family business, this study found that familyfu
论文类别：Entrepreneurship人气：9816论文属性：硕士毕业论文 dissertation加入时间：2010-09-04原创论文 Original thesis
国企SOEs vs.外企 FIEs员工对比分析Observations on the organizational commitment of Chinese employees:comparative studies of state-owned enterprises and foreign-invested enterprises Abstract Although recent research has begun to touch upon the organi
论文类别：Entrepreneurship人气：6344论文属性：硕士毕业论文 dissertation加入时间：2010-09-04收费论文 Charging Thesis
供应链研究 The Agile Supply Chain : Competing in Volatile Markets Turbulent and volatile markets are becoming the norm as life-cycles shorten and globaleconomic and competitive forces create additional uncertainty. The risk attached tolengthy and slow-moving logistics &
论文类别：Supply Chain人气：5409论文属性：MBA毕业论文 MBA Thesis加入时间：2010-09-04免费论文 Free Thesis
物流管理 THE SUPPLY CHAIN RISKS OF GLOBAL SOURCING Summary Global sourcing and supply has become a central part of many companies’ operations strategies. It has proved essential to increasing gross and net margin. In the compe
论文类别：Supply Chain人气：5094论文属性：硕士毕业论文 thesis加入时间：2010-09-04收费论文 Charging Thesis
1. Introduction Along with the gradual increase of large exhibitions in recent years, relevant trained professionals are much in demand, therefore, the talents training for events management has become a hot issue either in the conference & exhibition industry or outside the industry. Howev
论文类别：Hospitality and Tourism人气：3024论文属性：学期论文 termpaper加入时间：2010-09-04原创论文 Original thesis
A Report on the Design Sub-Sector in London content Chapters: 1. Introduction 5 2. History of the British Design Industry 8 3. Methodology 15 4. Organisation
论文类别：advertising人气：3392论文属性：硕士毕业论文 dissertation加入时间：2010-09-02收费论文 Charging Thesis
跨国公司对比研究 Learning in multinational enterprises as the socially embedded translation of practices Abstract Purpose – With a few exceptions, the mainstream literature on learning in multinational e
论文类别：Organisational Behavior人气：4479论文属性：硕士毕业论文 dissertation加入时间：2010-09-02收费论文 Charging Thesis
1.0 Introduction For JB•Clark, there are three factors those could create the wealth in the world, which are capital, soil and labors, while as one basic means to manage the human resource, pay and reward does play great role (Scarbrough, Elias, 2002). This paper chooses its topic as the
论文类别：HRM - Human Resource Management人气：4031论文属性：学期论文 termpaper加入时间：2010-09-01原创论文 Original thesis
Ⅰ the significance of informatization in the information era In the beginning of new era, human being enters into the knowledge-based economy epoch taking the information technology as the core. Information technology becomes and strategic resource equally important with material and energy, an
论文类别：Media人气：2130论文属性：学期论文 termpaper加入时间：2010-09-01原创论文 Original thesis
