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论文作者:www.51lunwen.org论文属性:硕士毕业论文 dissertation登出时间:2015-06-12编辑:felicia点击率:30469
论文字数:16018论文编号:org201506082143108096语种:英语 English地区:澳大利亚价格:免费论文
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摘要:这篇文章主要调查分析影响阿拉伯人购买医保服务的重要因素。
According to (Keegan et al, 1989) that cultural value always plays a vital role on the consumer behaviour and having defined and always gained a considerable attention in marketing, and also its influences on marketing strategy are well presented.
It is clear from the above theory that culture is always playing a role in influencing the consumer behaviour, because every society is composed on define culture and every culture has its own values, which may need to be considered during any decision making, needs proper attention during choosing any product/service. For marketers to advertise or promote and introduce a product or service in a specified market, they need to consider the cultural values of the country where they operate.
According to (Usunier, 1993) that customer are different in each country, marketers must consider them, and by considering the values, attitudes and tastes between cultures may help in satisfaction of customer.
The above theory states that to avoid the influences on consumer behaviour, it is very compulsory to consider the different customer satisfaction. It is also evident that in every country there are different people are living like in Arabs there are different race and religion background communities are living, they have different cultural values, taste and attitudes. The marketers must consider the cultural values, attitudes and tastes between cultures before making any market strategy for launching any product or service may help in the satisfaction of different customers.
According to (Tse and Worng, 1998) that in marketing the culture values has a strong influences on consumer motivation, life style and product choice.
It is clear from the above statement that from very beginning marketing is influenced by the culture and beliefs. Cultural values has influenced the consumers all aspects like motivation, life style and decision making process about product and service. Kotler (1999) consumer behaviour is culture dependent. It is clear from this statement consumer behaviour is transcending the virtues of its society where he is living.
Kotler Stated that the influences of marketers, political and economic environments are not only influencing buying behaviour but also individual factors which are playing a great role in buyer personality, lifestyle. And also point out that influences on buyer during making a decision, and these constraints of elements are cultural, social, psychological and personal. Hofstede (1980) defined the nature of culture as the “learned belief or pattern of behaviour for coping with recurring experiences” According to (Dubois 1987) that “consumer behaviour has strong universal components, its cultural variation cannot be ignored.”
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