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论文作者:www.51lunwen.org论文属性:学期论文 termpaper登出时间:2014-11-16编辑:Cinderella点击率:17114
论文字数:8505论文编号:org201411152134567193语种:英语 English地区:英国价格:免费论文
摘要:文化是什么?一千个人有一千个答案。食物,服装,语言,生活方式,艺术,传统,生活社会的方方面面。因此,文化被看做英语当中最为复杂的一个单词。本文从跨文化理论研究的角度出发,探讨了不同国家、地区之间的文化差异,形成原因、表现和影响力。
Methodology and Data Collection
Approach
A research method is based on the purpose of the field study and its questions. There are two main methods, the quantitative research method, characterized by numerical data and a deductive mode of analysis, and the qualitative research method, which is considered as the understanding and interpretation of data by an inductive mode of analysis (Harrington & Booth, 2004).
Carson, Perry and Gronhaug (2001) argue that in a field study of a complex phenomenon - such as culture and communication is - the qualitative research method allows more flexibility and variation when analysing the results while the quantitative research provides hard data. Both, qualitative as well as quantitative research methods have advantages and disadvantages which need to be balanced before designing a research study. While quantitative research is often less resource demanding and time consuming, the qualitative approach provides a deeper understanding through a more detailed interpretation and evaluation (Harrington & Booth, 2004).
In this present study, a mix of both quantitative and qualitative approaches seems appropriate since the topic is highly complex and differs from case to case.
In order to compare different cultures in terms of negotiation style, the research depends upon reliable data which serve as the base for content development, which quantitative method is regarded as the suitable choice in the process of research completion as well as result-based analysis. With regard to the limitations of quantitative methods, the questionnaire was designed with a comment field, which allow the respondents to state their individual ideas about the question asked.
Research Design
A mixture of qualitative and quantitative as well as primary and secondary data is utilized and allowed us to triangulate our findings. According to Collins and hussy (2003) triangulation uses the combination of both methodologies in order to overcome potential bias of using simple methods.
The major intention is to identify universally accepted and effective negotiation practices, as well those which only apply to some cultures (House & Hanges, 2004).
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