Introduction
Indiex is the clothing retailer which is ranked first in Spain, third in the world. It has nearly 2000 stores which are position in 52 countries in the world, among all the company’s brand ZARA is the flagship of the most famous brands, which is called “the fashion industry in the DELL computer”. The brand is considered to be having most research value in the Europe(Femie and Sparks.2004).
ZARA is founded in 1985, which is Spain’s famous brand. It is not only apparel brand, but also the exclusive apparel chain retail brand.
留学生硕士课程作业定制ZARA is owned and operated company insist on almost all of the chain network, the original shell(Mariotti and John, 2002), while investing heavily to build their own factories and logistics systems in order to facilitate the “five fingers grasp the customer’s needs, another five fingers to control production”, quickly response market demand and provide customers with “affordable fast fashion”.
Body
1. Product Positioning
2. Product Range
3. Prices and Quality
4. Deliver
5. Sales volume and Order Winners, Order Qualifiers
6. Operation priorities
Conclusion
References
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