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论文作者:www.51lunwen.org论文属性:作业 Assignment登出时间:2016-01-20编辑:carrie2点击率:10655
论文字数:2099论文编号:org201601171351354263语种:英语 English地区:澳大利亚价格:免费论文
摘要:一般而言,要素条件、需求条件、相关支持性行业和竞争可以鼓励企业进入市场。值得注意的是,澳大利亚葡萄酒的高性价比也成为新来者的强有力的竞争对手。这会在一定程度上增加新来者的成本。
Demand Condition in Australian Wine Industry在澳大利亚葡萄酒业需求状况
The demand condition as Porter's national diamond describes gets more attracted to the conditions of demanding domestically instead of in foreign countries or foreign markets. However, the demanding factor in Australia, according to this transformational analysis could help the company to realize the target market. Although the output of wine in Australia is huge, the need would inevitably make almost everybody being fond of wine, which automatically results in the much huger demand markets.
According to Porter's theory, when there are demanding and captious customers it encourages the continuous improvement of products and services immensely. As an addition, this continuous improvement could also help in order to lift the comparative advantage among rivalry.
Strategy, structure and Rivalry analysis战略,结构和对抗分析
Strategy and structure are some factors that play a major role in pointing out the significance of the inner environment of a concerned company. It is a macro analysis of environment in the running of the specific business. However, it is very important that the company pays close attention to its company structure and strategy so as to check if it is suitable for the expansion and could be the winner in the fierce global competition. Rivalry analysis as described in Porter's national diamond also put much more attention on what is situated in interior part of the country and for purpose of this report, this analysis also inclines to the rivalry in Australia.
There are many famous wine production areas in Australia, such as Barossa Valley in South Australia, which is well known for high grade varieties. The most famous winery in South Australia is the winery of Penfolds and that is the nature place of top level quality wine of Penfolds Grange. All these related winery information could have a general overview before it enter in to a new market, including its advantages and disadvantages. By doing so, the company can overcome the disadvantage of having its rivalry and have an increased advantage.
Critical Evaluation of the Porter's National Diamond Model波特的国家钻石模型的临界评价
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