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摘要：1971年9月9日，杂志期刊《明星》在乔治城地区槟榔屿首次出版发行。截至1976年1月3日，《明星》已经成为一个全国性的报纸读物，并在吉隆坡设立了一个办事处，1981年，为了适应不断增长的工作人员和新媒体与最新技术的融合,便将其总部从吉隆坡搬迁到当前的地址——八打灵再也。 1995年6月23日，《明星》成为马来西亚名列第一的报纸读物,亚洲万维网上位于第三。除此之外,《明星》也创造了公司历史上的一个新的里程碑，同年被列入吉隆坡证券交易所。在2000年,《明星》搬迁到八打灵再也16区17层。 2002年1月,《明星》的新印刷厂,明星媒体中心经马来西亚副首相的许可正式开放了。《明星》也有一个新的办公室和印刷厂,在槟榔屿巴六拜北部中心。

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According to Nielsen Media Research, at the end of 2008, NSTP's flagship newspaper New Straits Times had a readership of 308,000 while New Sunday Times' readership stood at 263,000. At the end of June last year, New Straits Times' circulation, according to the Audit Bureau of Circulation, stood at 136,530 while that of New Sunday Times was 156,910.

These still cannot rival its main competitor which is Star Publications. Star had a readership of more than one million for both its daily and Sunday paper. Star's circulation was over 300,000 daily. In terms of circulation, the free paper The Sun has surpassed NSTP's flagship paper, making the latter a poor third and unable to command much advertising revenue. Below was the table of circulation of The Star and other newspapers. The figure was shown in appendix.

STAR Economic - RECESSION

Star executive deputy chairman Datuk Clement Hii said that it is fortunate that Malaysia has escaped the worst of the global recession but did not completely avoid its outcome. In the industry, whether is print or electronic, they suffered in the first quarter but are now seeing an increase as optimism returns and with that, consumer and business confidence.

Revenue is expected to grow as advertisers regain their equanimity from recession. The sign is already there and has become more pronounced in recent months while top-line growth is important, it has to be matched by cost containment. They are already tackling that in terms of newsprint and staff.

Revenue

In revenue, Star showed double digits gain in spite of the decline in earnings. In 3Q revenue which is RM243.8 million, it was 20.1% higher compared with RM203 million a year earlier which a marginal gain of 0.2% from 2Q. From the nine months period, the total revenue was RM 659.4 million,

As for New Straits Times, a 15% rise in 3Q net profit from a year ago which reported by the New Straits Times Press (Malaysia) Bhd (3999). This is due to the driven by better revenue and higher operating income. They are confident that it can be done better in the 4Q this year as the economy is expected to continue stabilizing before growing further by 2% to 3% in 2010. The group said to the press release that continue to have improvement in advertising revenue together with lower newsprint costs enable the group to register better financial results in the 4Q this year.

According to ECM Libra Research, the Star higher revenue was due to continued improvement in advertising expenditure (adex) in the 3Q. The Hari Raya holidays in September would have contributed positively to the improved y-o-y (year-on-year) and q-o-q (quarter-on-quarter) performance in terms of revenue.

NET PROFIT

NSTP posted a net profit of RM18.5 million in 3Q09 was higher than 3Q08 for RM16.1 million. The revenue was up from 1.2% to RM150.4 million. Although the revenue grown 7% in the 2Q09, it is still lower compare to Star Publication. For 9M09, NSTP made a net profit of RM26.2 million was down from RM40.2 million a year ago. This was mainly because of the first quarter losses and本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。