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摘要：1971年9月9日，杂志期刊《明星》在乔治城地区槟榔屿首次出版发行。截至1976年1月3日，《明星》已经成为一个全国性的报纸读物，并在吉隆坡设立了一个办事处，1981年，为了适应不断增长的工作人员和新媒体与最新技术的融合,便将其总部从吉隆坡搬迁到当前的地址——八打灵再也。 1995年6月23日，《明星》成为马来西亚名列第一的报纸读物,亚洲万维网上位于第三。除此之外,《明星》也创造了公司历史上的一个新的里程碑，同年被列入吉隆坡证券交易所。在2000年,《明星》搬迁到八打灵再也16区17层。 2002年1月,《明星》的新印刷厂,明星媒体中心经马来西亚副首相的许可正式开放了。《明星》也有一个新的办公室和印刷厂,在槟榔屿巴六拜北部中心。

n surged. According to Nielsen Media Research, as at end-2008, NSTP's flagship newspaper New Straits Times had a readership of 308,000 while New Sunday Times' readership stood at 263,000. As at end-June last year, New Straits Times' circulation, according to the Audit Bureau of Circulation, stood at 136,530 while that of New Sunday Times was 156,910.

These figures cannot rival that of its main competitor, Star Publications, which had a readership of more than one million for both its daily and Sunday paper. Star's circulation was over 300,000 daily.

Are the products/ services offered by company very much different from its competitors in terms of price/feature/others.

KUNTUM

An educational monthly in Bahasa Malaysia for children ages 6 to 12. In keeping with its 'Learning is Fun' motto, the Kuntum Club organises many fun activities and holiday outings for its members each year. Kuntum is sold at RM2.00.

SHANG HAI

Commonly regarded as the most authoritative Chinese language business monthly in the country. Priced at RM5.00 (West Malaysia) / RM5.50 (East Malaysia) / S$5.00 (Singapore, incl. GST) / B$5.00 (Brunei), this magazine focuses on the latest economic, social, political and business issues and is well-read by many businessmen and executives.

(Shang Hai was first published in March 1979)

GALAXIE

A light-reading forthnightly English entertainment magazine which has become a hit with teenagers and young working adults. This magazine costs RM3.00 (West Malaysia) / RM3.50 (East Malaysia) / S$2.00 (Singapore, incl. GST).

(Galaxie was first published in October 1974)

FLAVOURS

A bi-monthly magazine on good food and fine dining, with recipes of local and international cuisines, interviews with renowned gourmets, snippets on nutrition and a directory of restaurants and eating spots in town. Flavours can be obtained at the newsstands for only RM10.80 (S$5.50 in Singapore, incl. GST).

(Flavours was acquired in July 1995)

In similarly, both the Star and the News Straits Times provides online website with updated news from time to time. Besides that, these two company also provides advertising service through newspaper or online. In particularly, the New Straits Times doesn't have other type of publications like the Star.

How the company copes with the competition?

Circulation

The New Straits Times Press (NSTP) lost much of its authority over the past 25 years, especially on two separate occasions. During Operasi Lalang in October 1987, Star Publications (M) Bhs's license was cancelled under a plan to crack down on the opposition leaders and social campaigners. After Star got back its license, its readership and circulation suddenly increased.

NSTP which is frequently seen as the government's mouthpiece lost more circulation and readership during the trial of former deputy prime minister Datuk Seri Anwar Ibrahim in the late 1990s. It has not really recovered since then. <本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。