论文题目:微信市场营销策略(待定,可以根据资料情况再作修改)
论文语种:英文
写手完成论文中的methodology部分
您的研究方向:市场营销
是否有数据处理要求:否
您的国家:英国
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要求字数:写手完成部分内容
论文用途:硕士
毕业论文
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Acknowledgements
Abstract
Contents
Table of contents Page
Cover Page
Acknowledgments
Abstract
Table of Contents
List of Figures and Tables
Chapter1 Introduction1000
1.1 Background of social
Media
微信它的功能包括在现场聊天,与朋友聊天,群聊,视频通话,语音聊天,时刻(一个时间表,用户可以“喜欢”或“评论”),看看周围,和游戏(微信2013)。用户可以得到不同的服务和信息的信息通过官方微信账户进行阅读、回复、存储、共享和再发微博。微信官方账户划分了服务帐户发送短信或说明信息和信息每月订阅的账户,可以将一个组或单信息图文并茂的日常。一般的信息在微信官方账户includeswechat官方账号,微信ID标识,介绍,验证账户,查看历史记录,接收消息,消息,和一个“取消关注”按钮。这些元素在吸引用户的注意力是非常重要的,并强调当李库或其他用户申请官方微信账号。“绪论”简要介绍了功能给用户,他们可以在以下帐户了解应用程序的一般功能和服务。“验证账户”是指通过腾讯。申请认证,账户至少要有500的追随者。分划线后,用户可以访问所有的信息推送,在“历史观”从公布的第一个消息,不只是当用户开始关注账户。“接收邮件”按钮允许用户阻止他们不想收到的邮件。这个函数不再发送提醒,但可以定位在“历史观”。所有的记录,包括参考信息,一对多的信息,所有系统自动响应信息可以检索。WeChat, the popular instant-messaging App created by China's largest Internet Company, Tencent, provides a new way to connect with friends across platforms. Its features include chatting with friends in live chat sessions, group chat, video calls, voice chat, Moments (a timeline where users can “like” or “comment”), look around, and games (WeChat, 2013). Users can receive different services and infor- mation by following official WeChat accounts for reading, replying, storage, sharing, and re-tweeting. WeChat official accounts are catego- rized as service accounts that send a text message or illustrated infor- mation monthly and subscription accounts that can push a group or single information with illustrations daily. General information on WeChat official accounts includesWeChat official account names, WeChat ID, logo, introduction, verified accounts, view
history, receive messages, message, and an “unfollow” button. Some of these elements are important in attracting users' attention, and are highlighted when li- braries or other users apply for official WeChat accounts. “Introduction” briefly describes functions to users so that they can understand the App's general features and services before following the account. “Verified Accounts” are those authenticated by Tencent. To apply for certification, an account must have at least 500 followers. After sub- scribing, the user can access all push information in “view history”— from the first message published, not just from when the user started following the account. The “receive messages” button enables users to block messages they do not want to receive. This function no longer sends reminders, but can be located in “view history.” All records, including reference information, one-to-many information, and all system auto-response messages can be retrieved.
1.2 Purpose and Research Objectives
The purpose of this research is to figure out the great value for leveraging social media for
Marketing in food & beverage industry in China. By utilizing existing literature, case study and secondary data analysis, the value of social media marketing would be highlighted. The main purpose and research objectives can be divided into the following:
1. To review the literature which explains the deve
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