很早以前,大众媒体就与人类共存,它的历史要延伸到有记录的历史初期,直到人们想要通过任何形式的沟通接触到更大群体的同类,不管是在洞穴墙壁上绘画,还是给一群人讲故事。大众媒体历史可以追溯到不同文化都存在的那些戏剧。媒体这个词语,最早被提出是在20世纪20年代,但在这时候,它所指的是起源有着悠久历史的东西,大众媒体这个词语在中国公园868年的印刷物上就又出现,但是由于纸张价格昂贵,人们的教育程度较低,它没有繁荣起来。约翰尼斯·古登堡在1453年,最早在印刷机印刷了一本书。然而,15世纪末期的印刷机的发明让大众媒体的第一种形式出现了,让书籍和报纸的大批发行比以往更加容易。据维基百科显示,大众媒体指的是所有的媒体科技,包括互联网、电视、报纸和收音机,用途主要是大众沟通,以及掌握这些科技的组织机构。
Mass
Media has coexisted with Homo sapiens since the brink of time as its
history stretches back beyond the dawns of recorded history to the individual who then wanted to reach out to a larger group of audience through any form of communication, regardless a painting on the wall of a cave, or just by telling a story to a group of people. History of mass media can be traced back to the early days of dramas that were performed in various cultures. The word 'media' was first mentioned in the 1920s, but back then, it referred to something that had its origin much further in the past and the term Mass Media originated with the print media that was also its first example. The first newspaper was printed in China 868 A.D, but due to the high cost of paper and illiteracy amongst people, it didn't prosper. It was Johannes Gutenberg, who for the first time printed a book in a printing press in 1453. However, the invention of printing press in the late 15th century gave rise to the first forms of mass communication, enabling publication of books and newspapers on a larger scale than previously possible. According to Wikipedia, mass media refers collectively to all media technologies, including the Internet, television, newspapers and radio, which are used for mass communications, and to organizations which control these technologies.
Over the years, during the period post-Second World War, radio, television and video were introduced. The audio-visual facilities became immensely popular as they provided information and entertainment. Of late, it is the Internet which has become the latest and most dominant of all the mass media. Here, information is been generated through various websites and search engines. One can play games, listen to radio while working and chat with friends and relatives, irrespective of location. It also gives information on various topics such as literature, politics, science, sports, fashion, movies, education, career, jobs etc. similar to other types of mass media. Indubitably, one of the biggest influences in our modern lives today, is the force of mass media. Without this medium of communication, our way of live and our civilization would be much more backward than where we are today. We humans are still immature as we definitely have a lot of growing up to do as a race, and mass media is a tool that is supposed to aid us in achieving the aim of fulfillment.
Mass media comprises of two parts; print media and the broadcast or also known as electronic media. The print media refers primarily to newspapers and magazines. Radio, television and the Internet constitute the broadcast media. Mass media is simply a section of the media that spreads to a large audience simultaneously, through various types of media. The simplest way to understand what mass media is about is to take a look at newspapers. The first high-circulation newspapers arose in the eastern United States in the early 1800s, and were made possible by the invention of high-speed rotary steam printing presses and railroads which allowed large-scale distribution over
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