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opulation with a fastidious ear for English music you know where to be! It delivers the best international chart topping hits and the most with - it bollywood sounds, belting out the best hits non stop 24 hours a day. It does not only concentrate on Hindi or English but emphasizes on the attractive blend of both the world.

Target Audience:

Mid-Day's Go 92.5 FM now targets only the socio economic category (SEC) A and B1, target audience is young, and more westernized. It primarily plays English music. They are clear on their strategy and have already started catering to a certain set of audience that is mature, white-collar and upwardly mobile. Providing an attractive blend of 50:50 Hindi & English programmes, the channel targets the age group of 15 to 45 year old, educated, white collar executive whose needs are clearly English music and programming. Go92.5 FM targets the upscale Mumbaikars, Corporate aiming to serve the cream class of Mumbai can select go92.5fm as a part of their communication programme.

Product:

For listeners: the station is focusing on music of course, along with sports, entertainment and business, with a heavy local flavor, to get an edge.

For corporate and retailers: The airtime

Place: Intensive in Bombay and exclusive because it does not have a presence in any other city.

Price: Advertisement rates (Refer to annexures)

Promotion: its presence is made known through hoardings, displays at traffic signals etc.

Go is a youth-centric station and they felt that better way to make their presence better to partner with college festivals

Marketing initiatives

Go 92.5 has in fact re-christened itself as Mumbai's College Radio station. In complete tandem with the festivities, the station had also launched a 13-week College Radio hunt some time back, which was presented by Colgate Fresh Energy Gel. Wherein auditions would be held for potential talent and the finalists would then be exposed to in house training sessions, which would equip them with the capabilities of hosting radio programmes of their own.

Advertisements with GO 92.5FM

GO 92.5, indulge in experimental big stuff. There are two effects of this kind of the new programming. First, when the client presents the germ of an idea, their immediate reaction is ‘yes'. Then they out how do they juggle it, how they'll fit it in and this programming mantra helps them in that. That ways they try to be the preferred destination when an existing client wants to sponsor an event or a radio property.

Second, there are many new clients that will come in, especially with the coming in of the 11-2 afternoon slot. At that time, they can have consumer durables on the channel. Not just a LG CDMA but a LG refrigerator and AC can also be advertised. So, it is a double positive impact on advertisers.

90% of their advertisers are the large tickets. That is by virtue of the audience profile that Go are bringing. They have retailers also. They have a classified section on the station called Mumbai bazaar. But those are basicall本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。