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Place: Intensive (all over Bombay) also, Selective in the sense that it has set up radio stations across the country in six cities - Bangalore, Delhi, Mumbai, Patna, Nagpur and Lucknow.

Price: Advertisement rates

Promotion: Radio city is one of the top 3 stations in the city. This is thanks to its promotions, a perfect blend of English and Hindi music, teamed up with professional, vivacious RJ's.

On the promotion front, the channel undertook huge promotion campaign in the initial stages of its launch.

1. The Television “fun ka doze har roz” ad campaign.

2. Hoardings all over the city.

The channel is into sponsoring events especially college festival around Bombay city.

Advertising with Radio City

Radio City also hopes to provide an effective advertisement medium. This is to fulfill the aspirations of national advertisers seeking vast local reach as well as to local advertisers to access an organized medium for projecting their products and services.

Radio City has managed to attract advertisements, from small local stores as well as big brands like Tanishq, IBM and HLL. Star India is in-charge of providing the content, besides advertising, sales and marketing support.

Radio City will have a four-hour slot in its 24-hour broadcast for advertisement, breaking to a 10-minute projection in every hour's programmed. Radio city is trying to drive the market by encouraging the ad spends on radio to increase from two per cent to the world average of 10 per cent.

National advertisers are all familiar with the concept of advertising. The retail market, on the other hand, involves one-on-one sales and education as to how advertising will help the brand. So they talk to them about radio, probably create a radio spot, make them listen to it, tell them this is how the brand will sound when on radio. The process is pretty lengthy. Because of this the strength of our retail sales team is three times that of our corporate sales team because in retail sales there is this job of exploration and education, and of breaking new ground whereas with national advertisers, it is a question of marketing a new medium and educating people about it rather than having to explain the concept of advertising per se. Hence, the success rate with national advertisers is a lot higher than in the case of retail advertisers.

GO [92.5FM]

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GO 92.5 FM was launched on 10th May'2002 by mid day group. The wonderful world of Go 92.5 FM, “The Sound of Mumbai” from Mid Day multimedia limited, trailblazing media company.

Radio Midday seem to have found a niche for themselves and clearly positioned themselves as 'the English Channel with a local/Indian image'. Therefore, a focus on international artists popular in India. Not to say that big Indian artists with big fame do not feature in their mix. So if the advertiser wants to target a niche p本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。