英语论文网

留学生硕士论文 英国论文 日语论文 澳洲论文 Turnitin剽窃检测 英语论文发表 留学中国 欧美文学特区 论文寄售中心 论文翻译中心 我要定制

Bussiness ManagementMBAstrategyHuman ResourceMarketingHospitalityE-commerceInternational Tradingproject managementmedia managementLogisticsFinanceAccountingadvertisingLawBusiness LawEducationEconomicsBusiness Reportbusiness planresearch proposal

英语论文题目英语教学英语论文商务英语英语论文格式商务英语翻译广告英语商务英语商务英语教学英语翻译论文英美文学英语语言学文化交流中西方文化差异英语论文范文英语论文开题报告初中英语教学英语论文文献综述英语论文参考文献

ResumeRecommendation LetterMotivation LetterPSapplication letterMBA essayBusiness Letteradmission letter Offer letter

澳大利亚论文英国论文加拿大论文芬兰论文瑞典论文澳洲论文新西兰论文法国论文香港论文挪威论文美国论文泰国论文马来西亚论文台湾论文新加坡论文荷兰论文南非论文西班牙论文爱尔兰论文

小学英语教学初中英语教学英语语法高中英语教学大学英语教学听力口语英语阅读英语词汇学英语素质教育英语教育毕业英语教学法

英语论文开题报告英语毕业论文写作指导英语论文写作笔记handbook英语论文提纲英语论文参考文献英语论文文献综述Research Proposal代写留学论文代写留学作业代写Essay论文英语摘要英语论文任务书英语论文格式专业名词turnitin抄袭检查

temcet听力雅思考试托福考试GMATGRE职称英语理工卫生职称英语综合职称英语职称英语

经贸英语论文题目旅游英语论文题目大学英语论文题目中学英语论文题目小学英语论文题目英语文学论文题目英语教学论文题目英语语言学论文题目委婉语论文题目商务英语论文题目最新英语论文题目英语翻译论文题目英语跨文化论文题目

日本文学日本语言学商务日语日本历史日本经济怎样写日语论文日语论文写作格式日语教学日本社会文化日语开题报告日语论文选题

职称英语理工完形填空历年试题模拟试题补全短文概括大意词汇指导阅读理解例题习题卫生职称英语词汇指导完形填空概括大意历年试题阅读理解补全短文模拟试题例题习题综合职称英语完形填空历年试题模拟试题例题习题词汇指导阅读理解补全短文概括大意

商务英语翻译论文广告英语商务英语商务英语教学

无忧论文网

联系方式

Global Media and Journalism [8]

论文作者:www.51lunwen.org论文属性:课程作业 Coursework登出时间:2014-05-30编辑:lzm点击率:12266

论文字数:5277论文编号:org201405291750181267语种:英语 English地区:中国价格:免费论文

关键词:国际传媒民族品牌奥运开幕式International mediaOlympic ceremony

摘要:本文探讨了在北京2008的仪式和伦敦2012仪式是由中国媒体和英国媒体报道的方式。本文也将论述在典礼关键看作为一种公共外交的工具。

t city, Friday night, buildings were outlined by twinkling lights and decorations. Local people wearing T-shirts reading "Go China!" and "One World, One Dream" gathered together to watch the opening ceremony.
In Urumqi, capital of northwest China's Xinjiang Uygur Autonomous Region, Memet Ismail's family began preparing supper an hour earlier than normal days -- just for watching the opening ceremony on TV on time and without distraction.
However, it seems that western media, at least The Guardian, didn’t approve it. The following is a single paragraph on The Guardian on 9th August, 2008:
 ''One world, one dream,'' they say. Yes, but only in the imagination of marketing men. The question that is as eternal as the flame which has been carried in troubled progress around the world from Athens since March is: what next? If the wise men of the International Olympic Committee ever award the Games to the moon, or maybe Mars, perhaps then the pyrotechnics will be of such unimaginable brilliance, we will say, ''Okay, that's enough.''
For China Daily’s reporting on Beijing Olympic ceremony, another two concepts of “Green Olympics” and “High Tech Olympics”, which coordinated   international concerns with China’s domestic policy, are emphasised in a environmentally-friendly frame and high-tech frame. “Green Olympics” attempted to deliver a promise in order to dilute the criticism of China’s pollution problems from several western countries, which had become a salient irritant in China’s external relationships. Olympic officials also repeated their concern for the health condition of athletes and the possible impact on outdoor events. In response, China spent huge sum of money for reducing carbon emissions. Environmental measures were accorded with international standards from the United Nations Environmental Program (DeLisle, 2009, p. 188).

“Environmentally –friendly frame “has been frequently used by China Daily. Here is a paragraph from its news on 8th August 2008.


Promoting green games
Volkswagen Group China provided a green fleet consisting of 30 vehicles to the Beijing Organizing Committee of the Olympic Games (BOCOG) and Beijing Olympics Main Press Center (MPC) by working closely with the joint venture partners. These vehicles represent Volkswagen's world-leading powertrain technologies, including the TSI petrol engines, TDI diesel engines, DSG dual-clutch transmission, EcoFuel and BlueMotion.
However, there is no any use of “environmentally-friendly frame” found on The Guardian that day.
 
Instead of using environmentally-friendly frame and high-tech frame, of which the concepts are Chinese government tried to promote, The Guardian focuses a lot on “economic frame” and “ideology frame”. It attempted to keep a neutral tone when reporting the opening ceremony. The title and subtitle of the main article in 8th August 2008 is:
Olympics: Beijing unveils the £20bn dream
Three billion watch Beijing 2008 open in spectacular fashion
The article also provides a detailed list of all entries, and, the conclusion is “It's better than war. Though probably not much cheaper”.  Although western media have focused more on economy issues because of dramatically increase of China’s economy, their attitude are generally negative. According to a survey from 2007 and 2008, all countries have b论文英语论文网提供整理,提供论文代写英语论文代写代写论文代写英语论文代写留学生论文代写英文论文留学生论文代写相关核心关键词搜索。

相关文章

    英国英国 澳大利亚澳大利亚 美国美国 加拿大加拿大 新西兰新西兰 新加坡新加坡 香港香港 日本日本 韩国韩国 法国法国 德国德国 爱尔兰爱尔兰 瑞士瑞士 荷兰荷兰 俄罗斯俄罗斯 西班牙西班牙 马来西亚马来西亚 南非南非