t city, Friday night, buildings were outlined by twinkling lights and decorations. Local people wearing T-shirts reading "Go China!" and "One World, One Dream" gathered together to watch the opening ceremony.
In Urumqi, capital of northwest China's Xinjiang Uygur Autonomous Region, Memet Ismail's family began preparing supper an hour earlier than normal days -- just for watching the opening ceremony on TV on time and without distraction.
However, it seems that western media, at least The Guardian, didn’t approve it. The following is a single paragraph on The Guardian on 9th August, 2008:
''One world, one dream,'' they say. Yes, but only in the imagination of marketing men. The question that is as eternal as the flame which has been carried in troubled progress around the world from Athens since March is: what next? If the wise men of the International Olympic Committee ever award the Games to the moon, or maybe Mars, perhaps then the pyrotechnics will be of such unimaginable brilliance, we will say, ''Okay, that's enough.''
For China Daily’s reporting on Beijing Olympic ceremony, another two concepts of “Green Olympics” and “High Tech Olympics”, which coordinated international concerns with China’s domestic policy, are emphasised in a environmentally-friendly frame and high-tech frame. “Green Olympics” attempted to deliver a promise in order to dilute the criticism of China’s pollution problems from several western countries, which had become a salient irritant in China’s external relationships. Olympic officials also repeated their concern for the health condition of athletes and the possible impact on outdoor events. In response, China spent huge sum of money for reducing carbon emissions. Environmental measures were accorded with international standards from the United Nations Environmental Program (DeLisle, 2009, p. 188).
“Environmentally –friendly frame “has been frequently used by China Daily. Here is a paragraph from its news on 8th August 2008.
Promoting green games
Volkswagen Group China provided a green fleet consisting of 30 vehicles to the Beijing Organizing Committee of the Olympic Games (BOCOG) and Beijing Olympics Main Press Center (MPC) by working closely with the joint venture partners. These vehicles represent Volkswagen's world-leading powertrain technologies, including the TSI petrol engines, TDI diesel engines, DSG dual-clutch transmission, EcoFuel and BlueMotion.
However, there is no any use of “environmentally-friendly frame” found on The Guardian that day.
Instead of using environmentally-friendly frame and high-tech frame, of which the concepts are Chinese government tried to promote, The Guardian focuses a lot on “economic frame” and “ideology frame”. It attempted to keep a neutral tone when reporting the opening ceremony. The title and subtitle of the main article in 8th August 2008 is:
Olympics: Beijing unveils the £20bn dream
Three billion watch Beijing 2008 open in spectacular fashion
The article also provides a detailed list of all entries, and, the conclusion is “It's better than war. Though probably not much cheaper”. Although western media have focused more on economy issues because of dramatically increase of China’s economy, their attitude are generally negative. According to a survey from 2007 and 2008, all countries have b
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