Bussiness ManagementMBAstrategyHuman ResourceMarketingHospitalityE-commerceInternational Tradingproject managementmedia managementLogisticsFinanceAccountingadvertisingLawBusiness LawEducationEconomicsBusiness Reportbusiness planresearch proposal
英语论文题目英语教学英语论文商务英语英语论文格式商务英语翻译广告英语商务英语商务英语教学英语翻译论文英美文学英语语言学文化交流中西方文化差异英语论文范文英语论文开题报告初中英语教学英语论文文献综述英语论文参考文献
ResumeRecommendation LetterMotivation LetterPSapplication letterMBA essayBusiness Letteradmission letter Offer letter
澳大利亚论文英国论文加拿大论文芬兰论文瑞典论文澳洲论文新西兰论文法国论文香港论文挪威论文美国论文泰国论文马来西亚论文台湾论文新加坡论文荷兰论文南非论文西班牙论文爱尔兰论文
小学英语教学初中英语教学英语语法高中英语教学大学英语教学听力口语英语阅读英语词汇学英语素质教育英语教育毕业英语教学法
英语论文开题报告英语毕业论文写作指导英语论文写作笔记handbook英语论文提纲英语论文参考文献英语论文文献综述Research Proposal代写留学论文代写留学作业代写Essay论文英语摘要英语论文任务书英语论文格式专业名词turnitin抄袭检查
temcet听力雅思考试托福考试GMATGRE职称英语理工卫生职称英语综合职称英语职称英语
经贸英语论文题目旅游英语论文题目大学英语论文题目中学英语论文题目小学英语论文题目英语文学论文题目英语教学论文题目英语语言学论文题目委婉语论文题目商务英语论文题目最新英语论文题目英语翻译论文题目英语跨文化论文题目
日本文学日本语言学商务日语日本历史日本经济怎样写日语论文日语论文写作格式日语教学日本社会文化日语开题报告日语论文选题
职称英语理工完形填空历年试题模拟试题补全短文概括大意词汇指导阅读理解例题习题卫生职称英语词汇指导完形填空概括大意历年试题阅读理解补全短文模拟试题例题习题综合职称英语完形填空历年试题模拟试题例题习题词汇指导阅读理解补全短文概括大意
论文作者:www.51lunwen.org论文属性:短文 essay登出时间:2015-09-07编辑:zhanhuifang889点击率:5986
论文字数:1587论文编号:org201508311009017162语种:英语 English地区:英国价格:免费论文
关键词:Nokia诺基亚mobile business移动业务platform平台
摘要:诺基亚的前身是一家木材厂,直至成为世界上拥有市场份额超过40%的最大移动手机公司,现在诺基亚被认为是一个有发展前景和值得客户信赖的品牌。
The concept of Ovi is circling around the vision and the promises that Nokia claims to follow. Their vision states 'Our vision is a world where everybody can be connected' and the 'door' (Ovi from Finnish) does just that. As the slogan says it 'connects people' providing an easy way to contact your closest friends not only by calling them, but also by communicating in facebook, tweeter and so on. Ovi makes possible to synchronies meeting and messages through your computer and phone ensuring that you will be up to date every time you open your Ovi portal.
In conclusion we can say that Nokia is taking a positive but risky path. Entering a market where they are not that well developed can be tricky but as we can see from the history of the company - entering markets that are unknown is their specialty. If they can start from lumber mill and finish as the biggest mobile phone seller, then there isn't going to be something that can stop them realizing their ideas, as I said earlier success depends on how you define it. Ovi is an idea with a great potential, users want something that can save them time and easy their work. Also the new trends show that social networks are getting more and more popular every day, which means that people like to stay in touch with friend and relatives in the simplest way possible and Ovi makes just that - it offers simplicity. As George Linardos, Nokia’s vice president of products and media, said at a conference Barcelona – Ovi Store formed part of Nokia’s strategy to turn mobile content into a mass medium, and thus to catalyze sales of new handsets. As for iTunes killer, Ovi will not be able to push iTunes aside. Apple has a big brand loyal consumer base that won't change to anything else that is not produced from Apple. Because of the years that iTunes was conquering the market, it won't be possible to just push it off.
Ovi also made a revolution by signing a contract with Vodafone. This shows that cellular operators are able to adapt and change. This gives us hope that soon we will see more open market with different services to chose from, when we are talking about mobile internet service portals. The strategic design to allow independent developer so write applications for Ovi (inspired from the natural process that Apple made with their iTunes) will prove probably the smartest for Nokias success in this task.
When we hear the name Nokia, we hear the echoes of the brand's history. When we look back we see the ups and the downs in their path to success. Every single one of them marked with a milestone in history. Ovi is going to be the milestone that defines the beginning of the change that Nokia started. Ovi is the key that has to open every door in front of Nokia.