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论文作者:www.51lunwen.org论文属性:短文 essay登出时间:2015-09-07编辑:zhanhuifang889点击率:5984
论文字数:1587论文编号:org201508311009017162语种:英语 English地区:英国价格:免费论文
关键词:Nokia诺基亚mobile business移动业务platform平台
摘要:诺基亚的前身是一家木材厂,直至成为世界上拥有市场份额超过40%的最大移动手机公司,现在诺基亚被认为是一个有发展前景和值得客户信赖的品牌。
As Apple tries to steal from the mobile phone business Nokia is answering the same way, by going after the mobile service market. Ovi can prove to be not only an additional value to the headsets that Nokia makes, but also to an iTunes killer. But the coin has two sides in one side this sound like a great business strategy, on other hand the bold approach that Nokia makes can trip them in their tracks. In the end Ovi and iTunes services are aiming at different markets: Apple to its smaller but brand-loyal group of smartphone users, and Nokia at countless millions of its own smartphone and handset users. Success depends on how you define it. Nokia is entering a market where not only Apple is a big competitor. Google, Microsoft and many of the cellular operators provide similar services and no one expects companies like orange, sprint and AT&T to sit back and leave Nokia doing what they want. In 2007 Vodafon announced that they agree to distribute a range of Nokia devices carrying Nokia's Ovi Internet service. That was a major breakthrough in mobile entertainment. Soon after that Nokia made an offer to Apple to include iTunes in their Ovi portal. Maybe just a PR move, but effective. The media turned their attention to the rising star (Ovi). The mana本论文由英语论文网提供整理,提供论文代写,英语论文代写,代写论文,代写英语论文,代写留学生论文,代写英文论文,留学生论文代写相关核心关键词搜索。